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Product Selection- DUE TODAY!!!!

DUE TODAY BY 22:20 PM!!!!!

I am a product manager planning to launch a new product. For this part of the project, I need to select the product I want to focus on and discuss the target audience for this project.

I chose an Eyebrow Regrowth Serum as my product. Need to add a twist.

To complete this assignment, the following needs to be done:

  1. Select the product you want to focus on in this project. This may be an existing product that is new to your company, or it may be a nonexistent product that is new to the world. If you choose to launch an existing product (one that is new to your company, but not new to the world), put a twist on it so that it is not identical to a product already in the market.NOTE: You will use the same product throughout the duration of the course project, so please choose wisely!
  2. Use a minimum of 2 scholarly sources to complete a 2-page paper in which you:
    1. Discuss the product you plan to launch and explain why you selected it.
    2. Include a preliminary discussion of who the target audience is for the product.
    3. Outline the value that the selected product will deliver to the target consumer.
  1. Add an APA-formatted reference page containing the scholarly sources you used, and be sure to include in-text citations to those sources throughout your paper.

1 page paper marketing due 7/10

Marketers cannot create demand or make people buy things that they donât want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.

A friend of yours agrees with the following adage, âPeople donât know what they want, they only want what they know.â
Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Launching of the BMW Z3

Essay APA 6th edition format , Times Roman, no justification, double space

3 + References cited in essay ( Do not use unreliable sources like wikipedia.com)

Questions which need to be answered in the essay.

1. What is the problem presented by the case? (Clearly Define problem)

2. Explain what was the new commercial strategy of BMW. what was the goal in sales who wanted to achieve within the U.S. market? what was? why was this figure important?

3. Why you developed the product Roadster? what purpose was looking for the brand? why was the development of this concept important?

4. What accounted for the BMW brand, introduce your self in cinematographic quotations? what was the impact on cost? do you think that was a wise decision? Was the impact intended to bring to the mind of the consumer to select the movie Golden Eye?

5.  What results did the identification of target market segments? to which market segment you think that the BMW brand?

6. What is your opinion regarding what designates in the case of the manufacture of the product in the United States vs Germany? do challenge you to think that means this change for BMW?

7. What was the communication strategy? what took this decision? how would focus you?

8. What result did the BMW brand have, by using non-traditional communication? how would you do it?