Recent orders

Discussion question- week 4= will pay $10

What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?

DOES NOT NEED TO be more then 100 words

Describe what is meant by product mix and provide examples from a Fortune 500 company.

no specific word count

pricing strategy case

Washburn Guitars: Using Break Even Points to Make Pricing Decisions

Washburn Guitar manufactures instruments in four categoriesâone-of-a-kind, batch custom, mass customized, and mass producedâand must set prices in each category that enable it to stay in business. Bill Abel, Washburnâs VP of sales, is responsible for setting the prices for the firmâs guitar lines. Looking at a new line whose suggested retail price is $349, Abel estimates elements of Washburnâs fixed and variable costs to project the likely break-even point and profit. You should calculate break-even points and profits under various conditions and assess the effects of moving two production facilities to a single new location.

To do this, you must first understand how to calculate the following:

Key terms and equations defined and explained in Chapter 13: Price (P), Total Revenue (TR), Total Cost (TC), Fixed Costs (FC), Variable Costs (VC), Unit Variable Costs (UVC), and Break-Even Point (BEP). Also, ask the following questions:

  • How do you compute Unit Variable Cost (UVC)?
  • How do you compute total cost (TC)?
  • What is a break-even point? How do you calculate it?
  • What is the profit equation?

Once you understand these cost equations, compute the break-even point for the new line of guitars if the retail price is (a) $349; (b) $389; and (c) $309. Also, (d) if Washburn achieves the sales target of 2,000 units at the $349 retail price, what will its profit be?

Assume that the merger with Parker leads to the cost reductions projected in the case. Show the (a) new break-even point at a $349 retail price for this line of guitars and (b) new profit if it sells 2,000 units.

Unit Learning Outcomes

Directions

INITIAL POST

Please review the following information about the pricing considerations for Washburn Guitars:

Background on Washburn Guitars

  • Read the video case in the textbook on pages 367-368.( pictures of pages attached in case you don’t have the book)
  • Watch the Washburn Guitar case video: http://www.viddler.com/embed/ce85a490/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)Links to an external site.
  • Review the following online websites and articles:
  • S. Music Aims for the âPerfect Experience,ââ Music Trades, July 2012

http://www.washburn.com/news/pdf/MusicTrades-US%20Music.pdf (Links to an external site.)Links to an external site.

  • Washburn Guitars (business operations) Factory Tourhttps://www.youtube.com/watch?v=kXyM89SAQG (Links to an external site.)Links to an external site.

QUESTION TO ANSWER

Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the campaignâs ability to meet itsâ pricing objectives, and then formulate a set of well-developed and supported recommendations to the companyâs senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.

Your response should integrate external resources 3 minimum, which should be consistent with APA writing style and format.

MKT 100: Principles of Marketing reply to

Randi

RE: What Marketing Means to You

Marketing isusing different methods to sell a product or seek the attentionof consumers with the hopes of gaining more. So, say I amusing Facebook as a way to market my home business(hypothetically speaking). I sell soaps and want to broadcast itusing that particular social media site. WithinFacebook alone are different strands of marketing I willattempt to try. Some people like pictures, some likefeeling connected to a business and or productthrough messages and a more personal delivery. I can leavemy phone number, my email, and directly talk to and see what othersare saying about myself and my products. Marketing is this broad feature absolutely anyone cannow use on in the hopes of broadcasting their company or product.

I do not own my businesses, but I am always on the hunt forsome great marketing to reel me in and lock me into their vision. I just foundsomeone last week whose Instagram page I fell in love with. I have been researchingabout dieting, cutting, bulking, protein, calories and so muchmore, without any hopes of feeling like I understood anything that Iwas reading. So, after stumbling across this random manâs page, I was almost instantly drawn in. Within his, Instagram lied numerous posts abouthow to lose weight and eat right. Why is this any different from the others youask? Simple. He was able to speak to me through design. Apparently, when it comes to health, I need to be taught with lots of big,colorful words, and pictures. He was able to graspmy unknowledgeable and almost childlike attention throughhis delivery method. Right before me was everything I needed to know, but in aform, that spoke to my mind and eyes and with words I couldfinally understand. He sold me, and I am super excited about it!Itâs incredible how the delivery methods on his page could pull me inas quickly as it did.