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Business Strategies based on Value Chain
Answer the following in 200 words each:
a) Using value chain analysis, demonstrate your understanding of how Ryan Air achieves cost leadership in different parts of the value chain. Identify the risks Ryan Air faces due to its pure cost leadership strategy, using the types of risks given in the chapter and specific examples from the video.
b) Using the case Logging Dilemma and specific 9 M functions, explain the functional strategies that are most consistent with either the current technology or the alternative technology for Yakima-Olympia, along with justification.
c) What would you say is the business strategy of Yakima-Olympia (cost leadership or differentiation?) Which technology (current or alternative) is more appropriate given this business strategy? Suggest three alternative ways in which Yakima-Olympia may ensure the use of this appropriate technology.
video case study:https://www.youtube.com/watch?v=069y1MpOkQY
Optional video:https://www.youtube.com/watch?v=5VqhIzigk1s
Self Study Tutorial – How to apply models in practice
Use materials I upload and I described to complete this discussion. 200 words each question.
Prof. James Kelvin – Role and Impact of Social Media
Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.
Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.
Incorporate the principles of PR.
Develop a 800 word recommendation as part of your response.
Use two outside references to support your points.
Format your paper consistent with APA guidelines.
Michael Smith – PPT Tactical Plan for the Public Relations Campaign: iPhone 8
Develop a 5 slide presentation (Microsoft® PowerPoint) with speaker notes that outlines the tactical elements of the attached campaign plan.
Format the presentation consistent with APA guidelines.
1) Facebook Ads Manager
2) Google Adwords
3) Bilboards
4) Twitter