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MKG 400 CT (6)

Option #2: Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_4_6_Making_Socially_Responsible_and_Ethical_Marketing.pdf .

Prepare a paper analysis looking at ethics comparatively speaking looking at the situations presented in this case. Minimally, address the following questions:

  1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described.
  2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?
  3. Should the U.S. government support U.S. tobacco company interests abroad?
  4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?

Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.

discussion very easy

Assignment 2: Applying Capital Budgeting

For your final discussion assignment, respond to the following questions.

Is it realistic to assume that the economic concept of operating at the point where marginal revenue and marginal cost are equal can be applied to real-world strategic planning while at the same time marrying this concept to the capital budgeting process? If so, how can that be done? If the concept is applied, how confident should we be that the firm will achieve the point where marginal cost and marginal revenue are equal?

Your initial response should be two or three paragraphs in length. After you have posted your initial response, read all of your classmates’ responses and comment on at least two other postings.

Write your response as a one-page memo.  Post your memo in the discussion forum and solicit feedback from your classmates.

  • need 2 Comment on how your classmates would address differing views.

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Assignment 2: Discussion—Distribution Strategies

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.

Respond to the following:

  • Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
  • What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?

  • Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuationDo the following when responding to your peers:

    • Read your peers’ answers.
    • Provide substantive comments by
      • contributing new, relevant information from course readings, Web sites, or other sources;
      • building on the remarks or questions of others; or
      • sharing practical examples of key concepts from your professional or personal experiences
    • Respond to feedback on your posting and provide feedback to other students on their ideas.
    • Make sure your writing
      • is clear, concise, and organized;
      • demonstrates ethical scholarship in accurate representation and attribution of sources; and
      • displays accurate spelling, grammar, and punctuation.
  • need 2 Comment on how your classmates would address differing views.

Assignment 2: Demand Analysis Briefing and Marketing Campaign

Assignment 2: Demand Analysis Briefing and Marketing Campaign 

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese.

The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight.

Click here to access the IOM report.

  1. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be no longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario.Here is an outline:
      1. Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service.
      2. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)? 
      3. Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable. 
      4. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis.
  2. Write a 2- to 3-page marketing campaign to discuss the following marketing issues:
    1. Do you think the hospital needs to complete more marketing research before embarking on the campaign? 
    2. What advertising media would you suggest to be used during the campaign? 
    3. What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight? 
    4. Do you expect to generate any revenue for the hospital from the campaign? 
    5. How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?

Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.

By Week 2, Day 6, submit your analysis to the W2: Assignment 2 Dropbox.

Save your document as SUO_HCM3006_W2_A2_LastName_FirstInitial.doc.