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business strategy paper
You will write one major paper on a current topic that is relevant to the overall objectives/approach of our course.
Possible topics:
Analyse the business strategy of a company not covered by any of the group projects
Study the business strategies of a famous business person (eg. Warren Buffett, Richard Branson, Steve Jobs, Michael Dell, Bill Gates, Sheryl Sandberg, Indra Nooyi, etc.)
Analyse a business strategy that went very wrong
Analyse one that went very well
This assignment is designed to evaluate your ability to understand and apply our course content to a current trend.
Aim for 1200-1500 words.
Assignment 4: Part D: Your Marketing Plan – Video Presentation Due Week 10 and worth 200 points
Assignment 4: Part D: Your Marketing Plan – Video Presentation
Due Week 10 and worth 200 points
Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.
Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.
Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:
- Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch
- Tags: MKT500, Shark Tank
- Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)
Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.
Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from.If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.
Tips to prepare for your video:
- Create note cards
- Practice in front of a mirror and / or friends
- Review materials thoroughly
- Be persuasive
- Be professional
- Be creative
- Have fun!
Create a two to five (2-5) minute video presentation in which you:
- Present the major points of your marketing plan.
- Project your voice in order to clearly convey your ideas.
- Present in a professional manner.
- Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
- Use voice inflection and proper grammar.
MGT600-1702-02Business research for decision making
Apply critical thinking skills to analyze business situations.
Apply principles of quantitative and qualitative research to business cases.
Apply the standard of APA style to all research and writing tasks.
Appropriately use effective communication techniques.
Describe common biases in decision making.
Describe the opportunities provided by technology for businesses.
Explain the roles of emotion and fairness in decision making.
Interpret reflective and expedient decision making.
Recognize situations that present potential ethical issues, and develop solutions for those issues.
Summarize the role of decision making in business.
Examination of Course Objectives
Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials. Please I need at least 7 paragraghs and no plagiarism.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%