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Extended marketing strategy that will help Green Kinetic Ltd. Successfully. (ArkansasWriter)
Green energy is here to stay, instead of relying on someone else for generating renewable enerygy, why don’t you do it. The answer is kinetic energy, generating electricity through movement to power your personal devices. The device is the size of an iPod, and is attached to your body, and when you move it generates a charge, like biking, gym, jogging, dancing. It can also be put in your bag.
In this assessment we need to develop a marketing strategy mix of 2 of those 4 elements: product, price, promotion, place. Any of those two.
Section 1: Background summary of assessment 2 (I will attach my assignment 2) which just needs to identify the target market, and my positioning statement. In assessment 2 i failed to provide the requested target market, but the target market is the Melbourne metropolitan market. Please give a small brief summary of how green kinetic should position themselves in that market , since i didnt include it in assessment 2, and the positioning statement i put.
Section 2 (800 words): Provide a fully referenced discussion of two of the extending marketing mix elements that we are recommending to be used by the organisation, with justification, this should include:
-Relevant aspects of the Marketing Mix elements which will be picked ( any 2 from these 4 specific ones, promotion, place, people, price)
-How they should be used, specifically.
-Justify the recommended used marketing mix elements
-Make sure to discuss how these strategic recommendations will help Green Kinetic Ltd. meet the needs of the target market we identified, and their ideal positioning.
Section 3 Conclusion (200 words) : Summarise the significant elements of all 3 assessments( i will attach my first and secon assessments), and state the implications for the company of findings from these reports, and what marketing metrics would you recommend to measure the success of the plan.
Harvard Style of referencing, 10 references at least.
Word document:
12 points, Times New Roman, fully justified paragraphs, 1.5, or double spaced. Normal Margins, 2.54 cm left right top bottom. Include title page, table of contents. relevant headings and sub headings
Unit 2 2nd week response needed
Hello Class,
This unit we will be talking about understanding brain death. During the live chat we talked about Jahi McMath the 13 year old girl who had a bad outcome during a sleep apnea procedure. This young girl procedure ended with her being brain dead and the hospital wanting to terminate all attempts to change the outcome. The family ended up moving her to an undisclosed location for care.
As current and future healthcare leaders, how does this impact the outcomes patients have? Does it help to reduce cost/expenses? Just somethings to consider during this unit.
Dr. Edwards
Case Study 2 – individual assessment
Assessment Type:
Case Study 2 – individual assessment – 3000 word report
Purpose: To allow students to further develop and apply the knowledge and skills of the subject to real world organisations. This assessment relates to Learning Outcomes a, b, c and d.
Topic: Learning from the logistics success of others. The specific case will be advised via Moodle by the end of Week 6.
Task Details:
After reading the case, prepare a 3000 word report (executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that will improve the outcomes for the business. Use a minimum of 10 academic journal articles, plus the text supporting your identification of problems and proposals / recommendations to resolve the questions.
More specific details will be provided via Moodle
Research requirements:
Use a minimum of 10 references, plus the text supporting your identification of Requirements: problems and proposals / recommendations to resolve the questions. It is envisaged a Credit grade would require up to 18 references with a minimum of 8 academic journals. A Distinction would require up to 22 references with a minimum of 12 academic journals. To be considered relevant, reference sources should be used correctly to support the discussion, analysis and recommendations, so take care to carefully link the case elements and discussion / analysis to correctly referenced logistics concepts and models, Articles chosen need to be recent (written since at least 2008) and relevant to both the topic and context of the assessment task. Additional non-academic sources may also be used, however students need to show an understanding of their validity.
Sources such as Wiki…, scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used – reliance on such sources will result in a Fail grade.
Presentation: Report format – 3000 – 3500 word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list). Reports should have a title page attached reflecting the content and the author, executive summary, table of contents, introduction, suitable headings and sub-headings to cover the relevant content and elements of analysis, conclusion, recommendations, reference list/bibliography, appendices (if relevant). Harvard Anglia referencing is to be used.