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Marketing and the Environment U4/2

 Read case study titled Promoting Skin-Whiteners in India that exposes the underlying learned prejudices about skin color that are shared throughout the world.

Focus your discussion on the following:

  • What are the moral obligations of a company that develops and promotes such products?
  • To what degree is it ethical for a government to encourage or ban the availability of such products to consumers?
  • Is this an example of institutionalized racism, which is the encouragement of biases that enhance discrimination?
  • Americans tend to be far more sensitive to issues of skin color than other countries based on the history of slavery. Is it ethical and reasonable to enforce those views on other countries?

APA format- 200-300 words

q5

1. You would like to use search engine marketing (SEM) to sell the delicious gourmet cookies you make at home using a family recipe. You have given them to your friends and colleagues at work, and they have recommended that you start your own online cookie business. You have identified strategies you will use. Describe in detail how you will optimize your use of SEM to drive strong ROI.

Your essay should be at least 500 words in length

2. You would like to start an online gourmet cookie business from your home. Since you have only given your cookies to friends and colleagues up until now, you want to make sure you do not overspend when you engage in search engine marketing. Explain the concepts of cost per acquisition (CPA) and return on ad spend (ROAS), and why they are important to you. Should your goal be to drive sales volume or revenue, or minimize cost per acquisition? Why did you select that strategy?

Your essay should be at least 500 words in length

Product and Price (Marketing) ****Kim Woods Only****

Assignment 2: LASA 1: Product & Price

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BCG Model
  • Services Marketing
  • Price Analysis and Determination
    • Alignment with Company Objectives and Strategies
    • Pricing Strategies as related to Supply & Demand
    • Competitive Pricing on Similar Products

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3). Relate all responses using the WBC scenario and the product you have selected to market in Module 1. Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc. Submit your Word document to the M3: Assignment 2 LASA 1 Dropbox by Wednesday, May 17, 2017.