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retailing class store walk analysis

this is the paper for retailing class, you have to choose a retailing store like Ikea, Costco, Safeway and act. not the company like Nike. 

Design an Ad and write a essay to explain it

Students will design an ad for their product or service and explain their design. Details and the grading rubric will be distributed in class. 

You are required to develop an ad using either print media or electronic media. Your ad should be attractive. Determine who your customers are. In your essay, thoroughly discuss your ad, why you selected your ad, and why your ad will be effective. 

I already have my service that we need to advertise. I uploaded the document about it. So for this assignment make an ad based on that service.

Dr.Manahil Marketing Discussion Develop a brief IMC

Develop a brief IMC (Integrated Marketing Communications )for the company or product you are working on in your assignments.

  • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?

  • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.

  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

AIDA stands for attention, interest, desire, and action. It is an acronym used in marketing and advertising, which helps marketing managers develop effective communication strategies and communicate with customers in a way that better responds to their needs and desires.

FYI: Article- https://www.forbes.com/sites/jaysondemers/2013/08/05/how-to-use-the-aida-formula-to-boost-your-content-marketing-strategy/#59dd944c358a