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Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

  • Incorporate Understanding Target Markets (Week 2)
  • Incorporate Promotion and the Product Life Cycle (Week 3)
  • Incorporate Price and Channel Strategy (Week 4)
  • Incorporate Marketing Communication and Brand Strategy (Week 5)
  • Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.

Format your assignment consistent with APA guidelines.

7 days ago

ATTACHMENTS

Marketing strategy paper

Watch the movie “Enron” and answer the three questions in blow.

Topic:

·      What do you feel was the most critical issue in the Enron case – support with strong arguments – include as an attachment your complete list of Enron Ethical Issues.

Students will be required to submit a short paper regarding the assigned topic.  To receive full credit, student submissions are required to address three areas in 2 pages or less (single-spaced, standard margins), with no one area accounting for more than 40% of the total submission.

  1. Provide a brief summary of the assigned topic (Enron)  (20 points)
    1. This should be a summary sufficient that if the reader did not know anything about the topics (Enron) that the author explained the topic well enough for the reader to understand the remainder of the paper.  (15 points)
  2. Provide the required content  (40 points)
    1. Papers must include a list of the ethical issues identified in the Enron case   (20 points)
    2. Identification of the most critical issue in the case   (20 points)

                                               i.     Specific examples of the issue and why it was important

  1. Provide your own opinion and support with research sourced class and outside of class materials (40 points)
    1. The student’s opinion and rationale regarding why the issue identified in 2b above was the most critical issue in the case.

References (at least 2) from in class our outside of class should be included to support the assertion of the most critical issue identified   

I need help completing my week 7 assignment

  1. Make sure you use adequate, credible and reliable APA source citations to support your work.
  2. This strategic plan will incorporate what you have learned over the past 7 weeks.  Your company selection must be listed on either the NASDAQ or NYSE.
  3. You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Strategic Plan must include the following:

Proper APA format with headers, in-text references, reference page, 1′ margins (use template provided below)

  • Executive Summary
  • Company Overview (with ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook
  • Strategies
  • Conclusion
  • Review Grading rubric attached
  • min 5 scholarly resources required
  • essay format; not bullet format.
  • **Minimum 7 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages)**
  • **all charts, graphs and pictures are to go in appendix (not a substitute for content)
  • ***Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**