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discussion question…..due today

Week 2 Discussion: Developing Your Project Scope

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  • You have been hired to lead a project (the project of your choice). As the project manager, you know it is important to get the project off to a good start. Using the tools provided in the required readings, provide a quick summary of your project, including the scope and objectives of your project. Be sure to include a high-level WBS for your project. 
  • After posting your response, respond to at least one (1) of your classmates on any recommendations to their project.

WEEK 2 DISCUSSION:MKT 100

  • Explain why it is important for marketers to understand how customers make purchasing decisions.

  • Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion?

Understanding Your New Target

You have selected what you believe is an ideal market segment to pursue with your advertising and public relations strategy. You believe that targeting this segment will reach your specific marketing objectives, ultimately meeting the bank’s long-term strategic goals. The bank president wants to make sure that the new segment is the best one available by determining if they are relevantly different than the present customer base.

Using the bank scenario as a guide, discuss the following:

  • Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.
  • Create and describe the key messages from a branding perspective that you wish to deliver to the new market segment that will provide the greatest impact.
  • Explain why this message will appeal directly to the new market segment.
  • Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
  • Identify 2 communication channels that will reach your specific target segment, and explain why these are appropriate for your specific target segment 1000-12000 words