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Research a real-life case of sponsorship failure in the sports business industry. Include links to the related research along with a summary of why the sponsorship failed. Discuss specifically what caused the failure and include your ideas about how the s

Research a real-life case of sponsorship failure in the sports business industry. Include links to the related research along with a summary of why the sponsorship failed. Discuss specifically what caused the failure and include your ideas about how the sponsorship could have been structured differently so it could have been successful. If, in your opinion, there was no opportunity for sponsorship success, explain why and offer an alternate sponsor and explain why working with that sponsor that might have produced better end results.

SWOT yourself

Instructions: Everything you need for this assignment is in this document

  • ·         Review the material below to develop your personal SWOT
  • ·         Complete your personal SWOT using the attached MS Word doc/s
  • ·         Create a cover sheet before turning your SWOT

The Assignment

What channels have you developed to access your target market, such as associations, personal contacts, professors, etc?  Do some careful research on these.  Don’t assume that intensive distribution is necessarily the way to go.  Focus your efforts to those target markets that hold promise.

NOTE: Please write one page or one and 1/2 pages for this assigment, Double-Space MLA format with Cover sheet.

Please use this guild line to do the assigment you, can use bullet points for this assihment.

Internal Forces

·         Strengths (for you)

·         Weaknesses (for you)

External Forces

·         Opportunities (for you)

·         Threats (affecting you)

Post-Graduation Planning

·         Goals Upon Graduation

o   Personal

o   Professional

·         Desired Position/s

·         Target Industry

·         Target Organizations

·         Geographic Location

Advertising and Public Relatoions

Using the bank scenario as a guide, discuss the following:

  • Create advertising and public relations objectives that align to each one of the bank’s strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
  • Demonstrate how each objective aligns directly to an organizational goal.
  • Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.