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Smart Refrigerator market plan (only a small sections its a group project)

Please read over the group attachment first and then refer to the attachment of the section i am responsible for

All needed information is attached

its suppose to be a made up product so there is no information needed to research it is mostly made up information so feel free to be creative.

I also included addition information to base the information off of that is very useful.

The product is a smart refrigerator that is used to make life easier and that is all explain it my group members section of the project.

my section is also highlighted in red to avoid confusion

Positioning Presentation for Samsung

Using the company Samsung, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Format your assignment consistent with APA guidelines.

marketing quiz on Chapter 16: Data Preparition for Analysis Chapter 17: Analysis and Interpretation: Individual Variables Independently Chapter 18: Analysis and Interpretation: Multiple Variables Simultaneously

marketing quiz on Chapter 17:  Analysis and Interpretation:  Individual Variables Independently  Chapter 18:  Analysis and Interpretation:  Multiple Variables Simultaneously

20 multiple choice  

45 mins

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