Recent orders
week 3 dis FOR ELPROFESSORI
Examine your organization and leadership through the following questions:1. What is vision in your work environment and how does one foster a shared vision in this kind of environment? 2. What signals (verbal and non verbal) do individuals send to leaders to communicate that they are inspired?3. What metaphors/visual pictures are seen in your organization to communicate a shared vision? For example, some organizations use sports metaphors such as we are a team and others use family metaphors as we are one big happy family.4. What do you think your/your leader’s strengths are at creating clarity as a collaborative leader? Areas of improvement?5. What recommendations/changes would you make based on your evaluation of your organization to Inspire a Shared Vision?Your initial post should demonstrate and integration of readings and lessons.
Consumer and Business Markets
In this activity, we discuss what consumer and business markets are, as well as the different types within each market. When examining the similarities and differences between these markets, refer to the reading material and your own experiences. What did you sell this week? Did you sell something to a consumer or a business? If you sold to a consumer, could you have profited more or less if you sold it to a business, and vice versa? What type of advertisements did you see and hear this week (TV, billboard, radio, Internet, etc.)? What type of market would those fall into? Would you consider purchasing from another consumer versus a business? These are questions to think of as a marketer, whether in a consumer or business market, because you need to stay in touch with your consumer (even if that consumer is a business). The minute a seller loses the pulse of their buyer, they are out of touch, which can lead to a decline in sales. It is much harder to regain lost consumers than it is to shift your strategy while you still have buyers. If you were a business, would you sell to a consumer or another business? Why? Would that strategy fit your marketing campaign? If you were a business, how much would you spend on advertising to other businesses versus advertising to consumers? How far would you stretch your selling power if you sold to businesses versus consumers? Again, as a marketer these are key questions to ask yourself.
Investigate some websites that fall under each type of market within the consumer and business market categories below. Dig deep into these sites, and use your readings in this module, as a guide. Look at the channels of distribution for each site. What is each using? Are these channels different or similar? What are the geographic differences and similarities of the markets? What about pricing to the seller in each market? What is different or the same about the buying situations for each market? What are the advantages of each market? These are questions to think about when examining the similarities and differences between the markets.
Using the first letter of your last name, use the market identified below:
- G-L: C2B and C2C differences
Assume your audience is new to the concept; be detailed and display critical thinking.
Discussion needed
Discuss with your class technology used in marketing information gathering and analysis.
For this discussion, you will review the Company History of “B2E Marketing and Solutions” (a fictional company), the Employee Biographies and the Scenario for Case Study titled: “Makin’ a List, Checkin’ it Twice.” Imagine yourself in the given situation. Discuss how you would react in a similar situation acting upon your own ethical values. What would you say? What would you do? How could you be most effective?
Include in your discussion the reasons why accurate marketing information is important to a company and how a marketing professional assures the research or information is correct.