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Health Care marketing paper

Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers.  Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below.  Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit.  

Approach your written assignment as follows: 

  1. Pick a health services organization that you may work for or with which you are familiar.  It can be a local or national organization. 
  2. Research the organization by visiting its website and, if possible, its location. 
  3. Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
  4. Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
  5. Conduct a competitive analysis of your organization.  Use the Competitive Analysis Worksheet provided under Course Content.  

Prepare your written assignment by addressing each of the following questions in order:

  1. What is the mission of the health care organization?
  2. What are their corporate level goals?
  3. Who are their customers?
  4. From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
  5. From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
  6. Who are the primary competitors to the organization? 
  7. Do you think the organization has a customer-focused orientation to its practices and procedures?  Why or why not? 

NOTE:  You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means.  Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization.  Be sure to offer your rationale for your conclusions. 

Be sure to ask your faculty member any questions or concerns you may have prior to preparing your written assignment

Final Recommendations MKTG305

A group project and i am doing the last part: Final Recommendations the details and the theme, to see the attachments. 1 page single space.

Interaction with the 4 Ps/7 Ps or the PLC

When evaluating a product or service to find out where it is in the PLC process, research the product or service.  When did it initially launch (for instance, when were TVs “born”)?  How did it reach the growth stage and how long did it take?  What were the successes and why?  How has competition affected the product or service during the mature stage?  If the product is declining should it be allowed to die out (why or why not)?  Should an extension strategy be developed (why or why not)?

Using the first letter of your last name, use the topic identified below:

  • G-L:  Ineffective interaction with the 4 Ps/7 Ps

First, reflect on the information in this module about your assigned topic.  Next, research this topic and find an example (such as a large business or a product/service you have personal experience with).  Finally, describe your example is the discussion area.  Assuming that your audience is new to your topic, be detailed and display critical thinking.

References: 

  • (2010). Principles of marketing. Retrieved from http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
  • Kirkland, S. (2009). Marketing using the 4Ps: Product, price, place, and promotion. Retrieved from http://www.graphics.com/article-old/marketing-using-4ps-product-price-place-and-promotion