Recent orders
Kay adopted the top-down approach during the implementation of her project
which tends to ignore the contribution and opinions of the lower-level personnel. The top-down approach is based on traditional views of classical writers. In the top-down approach
Kay had the responsibility of ensuring that communication in all directions was effective. However
Kay concentrated more on communicating with fellow managers. Although she informed the workers about the need to introduce the new equipment
there were some communication issues that occurred during the introduction and implementation of the new equipment by Kay. The importance of communication especially during the time of change has been widely highlighted. As Heras (2008) explains
the success of the process of introducing and implementing change within an organization is highly dependent on effective and continuous communication proccess. According to Heras (2008)