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MKT421 Strategy and Positioning Analysis Part 2

Please have by 8:00pm west coast time California time. Plagrism free, original work, and refs. APA format. Please do not disappoint. If you have a questions please ask early.

( I USED TESLA FOR MY WEEK 3 ASSIGNMENT)

MUST USE MICROSOFT POWER POINT SLIDES 10-12 PLEASE

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a presentation that includes:

·         Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

·         Explain how the packaging you will use for your product or service will add value.

·         Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.

·         Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 

Format your assignment consistent with APA guidelines

MKT/421 Marketing Research Report WEEK 4

Please have by 8:00pm west coast time California time. Plagrism free, original work, and refs. APA format. Please do not disappoint. If you have a questions please ask early.

( I USED TESLA FOR MY WEEK 2 ASSIGNMENT)

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Create a report and include the following information:

·         Choose the target market for your product, and describe your target market in detail.

·         Create a new product that would appeal to your market.

·         Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.

·         Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.

·         Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

Format your assignment consistent with APA guidelines.

Marketing 400 Test 2

PLEASE READ CAREFULLY:  Each answer should be about a paragraph long (200 words each).  Do not copy your answers from the web, the text book, etc.  In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS.  Any two papers submitted with word-for-word answers will both be scored as zero points.

Use the information and ideas from last time videos and dont worry about the Chapter Lecture Materials, just Google the concepts. Due in 24hrs

This test covers Chapters 1-7.

Five essays 

1.- In class and in the videos we studied the marketing efforts of several musical groups and one large consumer products firm (Patricia Kaas, Bad Livers, Peter Kingsbery, and Nestle).  Write a brief paragraph (4-5 sentences should be enough) comparing the Nestle strategy to the strategies of the three musical acts.

2.- Pick one of the following four products: (1) carpeting; (2) dry cat food; (3) Cheverolet Impala; (4) refrigerator.

Tell whether the buyers of the product you pick are highly involved or not, and whether or not there are substantial differences among brands in that product category.  Based on these considerations, describe the buyers’ likely behavior.

3.- Compare and contrast Maslow’s Hierarchy of Needs and the VALS-2 Lifestyle model (that is, tell how they are the same and how they are different from each other).

4.- Explain the many purposes we discussed (March 2nd near the end of Chapter 7) for the use of “perceptual mapping.”

5.- The “Buyer’s Black Box” in Chapter 5 and the “Buying Center” in Chapter 6 occupy the same spot in the stimulus/response model.  With this in mind, write an explanation of the following statement: “Everything in Chapter 5 also applies in Chapter 6.”