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Communication Skills for Leaders
Unit V Mini Project
1. Create a sample resume for yourself based upon the guidelines found on page 179 in your textbook or the example provided below by the Success Center.
2. Create a cover letter based upon the guidelines found on page 182 in your textbook or the example provided below by theSuccess Center.
3. Upload both to Unit V Mini Project.
4. Read at least two other student resumes and cover letters and offer specific supportive comments.
Course Textbook
Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication: Principles and skills for leadership (2nd ed.). Upper Saddle River, NJ: Pearson.
Managing the Marketing Mix for Services – Discussion
Topic 1: Service Quality
Recall the last time you had an unsatisfactory encounter with a service provider. Given the dimensions of service quality, exactly where were the negative gaps between expectations and the actual service. Next, contrast the unsatisfactory experience with a positive one.
Topic 2: Technology service for your business
What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas?
Marketing Communications
Please view the attached PDF that contains “Marketing Communications” article and it includes a questionnaire that has 10 questions that need to be answered.