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Implementation Plan for a Business (CASE STUDY)
PLEASE READ THE INSTRUCTIONS….
There will be three different assignment combined to create one implementation plan for a business. The components within these three units combined will create this plan. Please take a look at the case studies located in th website provided (https://bookshelf.vitalsource.com/#/books/9781323322406?context_token=76535ae0-d5e2-0134-7efe-24b6fdf9f4f2) on pages 372-636 .
There are multiple corporations that provide a large array of services and products. Please select an organization that interests you. You will use this company for the other assignments, as well.
For Part 1, describe the company that you selected, the products/services they offer, and the history of the company.
Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the following:
- What does the strategy, mission, and organizational structure say about the company?
- What are the positive aspects of the strategy, mission, and organizational structure?
- What are the company’s short-term and long-term goals?
- What are ways to improve the strategy, mission, and organizational structure?
Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed.
Some details, such as the short-term and long-term goals, may not be explicitly stated.
Please use your best judgement and analytical skills to determine that information. Your project must be a minimum of two full pages in length, not including the title and reference pages. Include an introduction paragraph. No plagarizing! APA formating and references must be included.
MARKET DEVELOPMENT VERSUS PRODUCT DEVELOPMENT
If a company has $1 million to spend on a new strategy and is considering market development versus product development, what determining factors would be most important to consider? Explain your reasoning.
MKT-646-3297
- Review: The MKT-646 Marketing Plan Outline and Final Marketing Plan Evaluation Guide.
- Write two new sections totalling at least 900 words that address the following topics:
11. Advertising and Promotion
12. Financial Analysis and Controls
- Write a 1-page executive summary to insert at the beginning of the marketing plan that summarizes the major components: the consumer problem solved by the product or service, the positioning, the elements of the marketing mix and the key financial indicators. The executive summary does count towards the 900 word minimum.
- Format your paper using West Writing Style Handbook guidelines.
- Include a minimum of 4 sources in all, which may consist of readings from the University Library and other selections. You are expected to use your textbook as a source but you should use at least four sources in addition to your textbook. Your textbook doesn’t count towards the four source minimum.
Answer these questions:
11. Advertising and Promotion
a. What is the key message (the unique selling proposition) with which you want your target market(s) to identify? If you have multiple target markets, this may need to differ across them.
b. What media will you use to reach out to customers in a way that will attract their attention and convince them to take the next step? How will these media work together to move customers through their decision process? Include as many elements of the marketing communication mix as you feel appropriate for your target, message, and product and/or service.
c. Elaborate on the 5M’s of your advertising campaign.
12. Financial Analysis and Controls
a. What is a realistic six-month marketing budget for achieving your company’s initial goal?
b. What resources will you need to start? Include development costs (people and time), marketing launch costs, manufacturing set-up, etc.
c. Based on your price, projected sales, and costs, what is your break-even point?
d. How will you measure the success of your marketing plan? Justify whatever metrics you select. How do these metrics correlate
Files :MKT_646_V1 0r_Final Marketing_Plan_Evaluation_Guide.pdf(211KB)MKT646_V1.0r_Marketing_Plan_Outline.pdf(102KB)Submission :You have not yet submitted your assignment.
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