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Week-5 Discussion
Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (not listed above) and research the brand and analyze how the company has managed the brand’s product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.
Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.
PROJECT OUTLINE Step 1: Conducting Research: First, you’ll need to fully understand the project. Go to the JWU Student Health 101 website and Facebook pages to view their content and messaging. SWOT – create a one-page SWOT analysis. Decide as a group, th
PROJECT OUTLINE Step 1: Conducting Research: First, you’ll need to fully understand the project. Go to the JWU Student Health 101 website and Facebook pages to view their content and messaging. SWOT – create a one-page SWOT analysis. Decide as a group, the key strengths, weaknesses, opportunities and threats associated with the Health Policies. STP – Segmenting, Targeting and Positioning. Try to find additional facts, lifestyles and trends regarding Millennials and the JWU student populations at the Providence campus. Target and define a specific portion of the student polulation for your campaign, then tailor your messages to best create the best positioning strategy for your marketing campaign. . Step 2: Team Brainstorming Have an open discussion about the various ways you could employ social media to capture the attention of the target audience with your positioning/message. Which social media platform would be the best option to help network and reach the right people? Exchange ideas within the group, and choose the ones with the best chance of success. Include research to support your media choice. Step 3: Writing your Plan Write a proposal summarize your team’s research and creative ideas for our JWU client. Describe how your promotion will reach the target audience with information and value. Your idea should communicate your position in an engaging way, to entice the target audience to take action and tell a friend! Step 4: Presenting your Plan Determine how you will present these ideas to the client. I suggest organizing your presentation using PowerPoint, Keynote, Prezi or some other software. Remember the 10-10-10 presentation rule: limit the text on a presentation slide to 10 words – use pictures and brief text to communicate the highlights of your plan. Presentations should contain no more than 10 slides, be at no more than ten minutes in total. Your presentation must include all members of your team. Present your ideas with the objective to persuade the client that your team’s promotion plan is the best. The paper should be a minimum of 4 pages in length to cover all of these issues (+ Works Cited). Both the paper and presentation are due the week before exams. The written paper should include: I. Project Heading and Team Member Names II. Introduction Paragraph III. SWOT Analysis (including research) IV. STP V. Promotion Plan Your professor and classmates will ask questions at the end of your presentation, so be prepared to support and justify your research, ideas and recommendations.
NEED A PPT AND A WRITE UP
Select a specific product brand and research its marketing strategy – you must have a citation to support all of your information for full-credit (not just your opinion). This double-spaced, 2-page minimum essay (not including these instructions) should
Select a specific product brand and research its marketing strategy – you must have a citation to support all of your information for full-credit (not just your opinion). This double-spaced, 2-page minimum essay (not including these instructions) should include 1-2 paragraphs for each of the 4 P’s regarding the brand’s product, price, promotion and place (distribution) strategies. For each, you must evaluate and determine a strategy (from the textbook) for each. For example, you might determine that they have a profit maximization pricing strategy with a high-involvement product using a penetration product strategy, “reminder” advertising strategy, etc. End your essay with a critique of their strategy – would you recommend any changes?
Each aspect of your strategy evaluation should contain a research source supporting the strategy determination you made (you should end up with at least 4 sources in your works cited). Try finding articles in ADWEEK, or BRANDWEEK or the media section of the New York Times, Boston Globe, Wall Street Journal, USA Today, etc. The brand website can count as one source. Wikipedia will not count as a source.