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MKT 100 Quiz

Please answer the following questions by writing all the correct answers. You only have one whole hour to complete this test today. I can only pay $5.00 to 20 multiple questions. Please make sure to read my instruction before you send me a handshake. Do not waste my time because I am answering this questions myself so I am not entertaining no one except to those interested helping me answering this for $5.00 only. Thanks

 Question 1

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

Answer

people in a specific group buy the product and are highly satisfied by it.

reference groups should be of little concern to the consumer.

reference groups are “in” and everyone should belong to at least one.

all products and brands are influenced by reference groups.

people in a specific group have tried the product and dislike it.

Question 2

Cognitive, affective, and behavioral are the three major components of

Answer

self-concept.

motives.

lifestyles.

consumer socialization.

attitudes.

Question 3

The three most widely recognized types of consumer problem solving are:

Answer

limited problem solving, extended problem solving, and routinized response behavior.

extended problem solving, enduring problem solving, and situational problem solving.

planned problem solving, impulse buying, and limited problem solving.

internal problem solving, external problem solving, situational behavior.

responsive behavior, planned behavior, and impulsive problem solving.

Question 4

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

Answer

selective inputs.

olfactory receptors.

information inputs.

perceptual motives.

psychological influences.

Question 5

In a buying center, purchasing agents or purchasing managers are also known as

Answer

gatekeepers.

deciders.

buyers.

users.

influencer

Question 6

When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.

Answer

straight rebuy

reciprocal

delayed

new-task

modified rebuy

Question 7

Compared with consumer goods, marketers aiming at business customers

Answer

do not need to select target markets.

have an enormous amount of information available concerning potential customers.

ave more difficulty in determining where their customers are located.

are restricted in the types of promotion they can use.

have more difficulty in estimating customers’ purchase potentials.

Question 8

Inelastic demand in business markets refers to a situation where

Answer

demand for a given product fluctuates very little over time.

price increases or decreases will not significantly change demand for a given product.

demand for a given product fluctuates significantly over time.

demand for one product depends heavily on the demand for another product.

supply for a given product cannot keep pace with the demand for it.

Question 9

The purchase of products from a foreign source is called

Answer

exporting.

dumping.

importing.

licensing.

venturing.

Question 10

The Common Market of the Southern Cone (MERCOSUR) includes countries from

Answer

Africa.

Asia.

Central America.

South America.

the Pacific Islands.

Question 11

Many marketers claim that ____ will become the world’s largest market.

Answer

Japan

the United States

China

Thailand

India

Question 12

A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)

Answer

exchange control limit.

embargo.

quota.

import tariff.

balance limit.

Question 13

____ is a term that refers to the use of digital media to obtain opinions on the needs of potential markets.

Answer

Opinion gathering

Digital instruments

Futurism

Outsourcing

Crowdsourcing

Question 14

____ are online users who do not participate in any digital online media.

Answer

Collectors

Spectators

Inactives

Creators

Critics

Question 15

LinkedIn is a social networking site geared toward

Answer

Millennials.

teenagers.

singles.

professionals.

retired people.

Question 16

Marketing strategists say businesses ____ consumers via social media

Answer

should connect to

should avoid recommendations from

should ignore the advice of

should stay away from

should control

Question 17

A(n) ____ is a concept, philosophy, or image.

Answer

product

good

idea

service

issue

Question 18

In marketing, family packaging means

Answer

packaging products in a quantity suitable for use for an average-sized family.

putting a set of related products all in the same package.

making all of a company’s or product line’s packaging look similar.

putting the same brand name on all a company’s products.

designing and selling only products that are related.

Question 19

Minerals, chemicals, timber, and agricultural products are considered

Answer

process materials.

accessory materials.

MRO supplies.

component parts.

raw materials.

Question 20

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Answer

component parts

accessory parts

raw materials

process materials

MRO supplies

Milestone 2

ASSIGNMENT DUE MONDAY 2/13/17 @ 5:00 PM Eastern Standard Time (US – New York – Time Zone)

Part I: Strengths and Weaknesses

For the market domain (light rail transportation):

  • Identifyand assess at least four, but no more than eight, of each of the following:
    • Strengths that may affect new business activities or offerings
    • Weaknesses that may affect new business activities or offerings
    • Opportunities that may affect new business activities or offerings
    • Threats that may affect new business activities or offerings.
  • Identify emerging consumer trends and explain how they impact branding and success of your new product or service.
  • Analyze how perceived ethics violations might affect branding and success.
  • Assess how all of the SWOT and ethics factors affect branding and operations within the organization.

Part II: Core Competencies

  •  Identifying and explaining three to five core competencies for the market domain (light rail transportation).
  • Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering.
  • Which competency or competencies will the new business offering benefit and why?
  • What strategic implications will/could this have on the new offering?

Guidelines for Submission: Utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8–10 pages in length and follow APA formatting requirements.

ASSIGNMENT DUE MONDAY 2/13/17 @ 5:00 PM Eastern Standard Time (US – New York – Time Zone)

small business question analyze

Weston Foods (Canada) Inc —-    solid reputation of your consulting firm is paying off.  An important client, has asked your firm to undertake a McKinsey style (sequential) value chain analysis that highlights the flow of activities in the natural gas industry.Please identify the key activities (minimum of eight) and offer a very brief description of each. Identify where your company (Weston Foods (Canada) Inc ) on the value chain, and where its major competitors fit. 

400 words+apa reference

some sources I found:

http://www.api.org/~/media/Files/Policy/Safety/API-Natural-Gas-Supply-Chain.pdf

https://csis-prod.s3.amazonaws.com/s3fs-public/legacy_files/files/publication/Natural_Gas_101.pdf