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Global Marketing assignment
Question1: Intro – relationship between global marketing and FONEX
Question2: Draw table ( i will give) – the date of currency is important.
+ define apprecition / depreciation.
+ give example
question3: at least 4 reasons (reference from economics textbook)
– Define balance of payment – Relationship between BOP and Appreciation/ Deppreciation (A/D)
– Research table of 2 countries (A/D) . ( Japan vs USA or China vs USA )
– Inflation rate
– Interest rate
Question4: Marketing implication (using 4Ps)
-Price: explain grey trade and credit terms
-Product: affect features/ designs by purchasing power
– Place: where to produce?
– Promotion: related to Price.
15-20 Slide PowerPoint on effects of advertising presentation
Resources: Week Five readings and videos
Choose a product or service from these examples:
• Fast food-This is my choice• Class of consumer product• Personal care• Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
• Who determines ethical standards for advertising?• In what ways has advertising affected American culture?• What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.• Discuss some of the critical issues that may arise from the following areas:o Children and advertisingo Advertising in schoolso Health and advertisingo Political advertising• Find one example of a commercial that strikes you as particularly creative and appealing:o What are the elements that are unusual?o What is the target group of the commercial?o How does the commercial appeal to consumers?o Why do you believe this commercial to be effective in brand name recognition?o How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Format references consistent with APA guidelines.
Employment Law Case Brief and Presentation
Read “The IRAC method of case study analysis” found in the Week 5 Electronic Reserve Readings’
elect one legal case from the following list and discuss the case with your Learning Team.
- Case 20.1 Thompson v. North American Stainless, LP
Write a case brief using the IRAC method.
Only completing the decision section
Create an 2 slide Microsoft® PowerPoint® presentation using the attached outline in which your team members summarize how the legal concepts in the selected case can be applied within a business managerial setting