Healthcare marketing  and program design

Proficient

Needs Improvement

Not Evident

Introduction

Points:

6.75 (9%)

Identifies and describes the institution where the new program would be implemented, including institution name, location, focus, and other pertinent demographic identifiers

Points:

4.73 (6.3%)

Identifies and describes the institution where the new program would be implemented, but response is cursory, ambiguous, or lacking necessary detail

Points:

0 (0%)

Does not identify and describe the institution where the new program would be implemented

Needs Assessment: Potential

Points:

6.75 (9%)

Assesses the organizational design for potential program development

Points:

4.73 (6.3%)

Assesses the organizational design for potential program development, but response is cursory, vague, or inaccurate

Points:

0 (0%)

Does not assess the organizational design for potential program development

Needs Assessment: Disparities

Points:

6.75 (9%)

Assesses community needs in terms of healthcare disparities

Points:

4.73 (6.3%)

Assesses community needs in terms of healthcare disparities, but response is cursory, vague, or inaccurate

Points:

0 (0%)

Does not assess community needs in terms of healthcare disparities

Needs Assessment: Cultural Competence

Points:

6.75 (9%)

Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit

Points:

4.73 (6.3%)

Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit, but response is cursory, vague, or inaccurate

Points:

0 (0%)

Does not assess the organization’s healthcare programs in terms of the level of cultural competence they exhibit

Needs Assessment: Strategy

Points:

6.75 (9%)

Recommends an appropriate and logical programmatic strategy, based on results of assessments

Points:

4.73 (6.3%)

Recommends a programmatic strategy, but strategy is inappropriate or illogical or is not based on results of assessments

Points:

0 (0%)

Does not recommend a programmatic strategy

Needs Assessment: Alignment

Points:

6.75 (9%)

Logically assesses programmatic strategy for alignment with ethical guidelines

Points:

4.73 (6.3%)

Assesses programmatic strategy for alignment with ethical guidelines, but assessment is cursory, vague, or illogical

Points:

0 (0%)

Does not assess programmatic strategy for alignment with ethical guidelines

Outcomes: Anticipated Outcomes

Points:

6.75 (9%)

Articulates the anticipated end result and explains how the program will produce results within the organization

Points:

4.73 (6.3%)

Articulates the anticipated end result and explains how the program will produce results within the organization, but response is cursory or vague

Points:

0 (0%)

Does not articulate the anticipated end result and does not explain how the program will produce results for the organization

Outcomes: Fit

Points:

6.75 (9%)

Describes how the program will fit into and interact with the rest of the organization

Points:

4.73 (6.3%)

Describes how the program will fit into and interact with the rest of the organization, but response is cursory, vague, or illogical

Points:

0 (0%)

Does not describe how the program will fit into and interact with the rest of the organization

Outcomes: Other Areas

Points:

6.75 (9%)

Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why

Points:

4.73 (6.3%)

Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why, but response or reasoning is cursory, vague, or illogical

Points:

0 (0%)

Does not assess the impact, or lack thereof, of the program on other areas of the organization or the community

Outcomes: Standards

Points:

6.75 (9%)

Assesses the impact of this program with respect to complying with cultural competence standards

Points:

4.73 (6.3%)

Assesses the impact of this program with respect to complying with cultural competence standards, but response is cursory, vague, or inaccurate

Points:

0 (0%)

Does not assess the impact of this program with respect to complying with cultural competence standards

Articulation of Response (APA Style and Mechanics)

Points:

7.5 (10%)

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Points:

5.25 (7%)

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Points:

0 (0%)

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas