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Unit II Research Project

Please follow directions on Attachment.

Course Textbook used ofr this course is at top of page of attachment.

Thanks!

Marketing Assignment-VALS Survey ANALYSIS

 Explain fully

  1. Review the descriptions of your VALS types, how accurate do you feel it describes you?
  2. How do you think marketers can use this information.

  

AT LEAST, ONE FULL PAGE OF ANALYSIS.  DESCRIBE YOUR TYPE(S) AND EXPLAIN FULLY HOW MARKETERS USE THIS INFO…..INCLUDE EXAMPLES! AND………..PLEASE MAKE SURE YOU DO NOT SUBMIT WORK WITH ERRORS/TYPOS AND POOR GRAMMAR.

My VALS Type:

Primary Type: Experiencers

Secondary: Strivers

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

I Pencil

Assignment one:  Principles of marketing Fall 2014

Summary :

View the following seven videos on You Tube, and write a ½ page summary of each.

I Pencil the movie

I Pencil extended commentary:  spontaneous order

I Pencil:  creative destruction

I Pencil:  Connectivity

Milton Friedman I Pencil

I Smart Phone

Entrepreneur as Hero, by Norberg (on Vimeo)

A summary is a neutral presentation, not your opinions.

Analysis : 

Following each of the seven summaries, on the same pages, describe how the videos relate and compare to marketing topics in the textbook and in the lecture, “What is marketing.”  Each analysis will be ½ page.  Each analysis must reference a separate topic.

For example, I Pencil the movie will have a summary of ½ page followed by an analysis of ½ page.

The total assignment will comprise 7 pages double-spaced in 12-point type.

Keep in mind this is not a research paper.  The only sources should be the lectures, the textbook and the videos listed above.  Your analysis should be specific and reference page numbers in the textbook or slide numbers from the lecture.