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Assignment 1: Marketing and the Health Care System
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
- Determine the direct impact of marketing for the health care provider you selected.
- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
- Outline a marketing strategy for the health care provider you selected.
- Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Describe the health care system and the role of marketing.
- Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
- Use technology and information resources to research issues in health services marketing.
- Write clearly and concisely about health services marketing using proper writing mechanics.
VI marketing
Unit VI Project Marketing Plan Part I For the next three units, you will be writing a marketing plan in stages for an organization of your choice. Part I addresses public relations (PR) and advertising. 1. Choose one of the following organizations: a bed and breakfast located in a quaint historical community with events, a tour operator that offers day trips from a community. Identify your own focus (e.g. fly-fishing, wine tasting, rafting), an ethnic restaurant located in a suburban area, or a city tour company located in a large urban area. 2. Embellish on the operations of your chosen organization, but be logical. For example, provide a community name or at least a state name. Does the destination have other attractions? You are encouraged to investigate similar operations in various locations for ideas. Your response must be at least two pages in length. Be sure to complete the following: Describe the operation and destination. Provide environmental analysis and forecasting. Provide a technical report of findings. Note: You may use the internet for sources related to completing an environmental analysis. Examples of a marketing plan in tourism can be viewed via destination marketing organization (DMO) websites or on websites of some non-profit organizations. Additionally, the following online resource and eBook (found in the CSU Online Library) may be useful sources. Dahl, D. (2010) How to write a marketing plan. Retrieved from http://www.inc.com/guides/writing-marketing-plan.html Westwood, J. (2013). Creating success: How to write a marketing plan. (4th ed.). London, Great Brittan: Kogan Page. Retrieved from http://site.ebrary.com/lib/columbiasu/detail.action?docID=10660015 All sources used, including the textbook, must be cited and referenced according to APA style. Information about accessing the Blackboard Grading Rubric for this assignment is provided below. This is a 3 part assignemnt I will be uploading the rest of the assigment over the next two weeks
Marketing Assignment on Edible Arrangements
Can someone do this for me in the next day…. Previous person gave it to me late and did not do the assignment on the topic of Edible Arrangements…any help…
