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330 marketing short HW

Look at the case in the attachment 

Promotion: Use a push or pull strattegy? Message focus? ad agency selection? advertising budget allocation?

Promotion strattegy:

Message:

agency:

Budget allocation:

C. W. Williams Health Center: A Community Asset

Please read pages 742-762 (Case 16) of the course textbook Strategic Management in Health Care Organizations. Create a 4-to 5-page report in Microsoft Word document that answers the following questions.

  1. What are community health centers? How are they different from public health departments?

  2. How would managed care penetration affect community health centers? How might if affect C.W. Williams?

  3. Why has managed care been slow to develop in the South?

  4. Does C.W. Williams need to affiliate with a hospital?

  5. What strategy do you recommend for C.W. Williams? Why?

  6. What role should C.W. Williams play in a health care network?

  7. Should C.W. Williams buy the site offered at a cost of $400,000?

  8. If you were Ms. Marrs, how would you handle the problem of the board members involvement beyond setting policy?

  9. Discussion outline of your recommendations for C.W. Williams

Guidelines

  • Clearly define the problem to be solved or identify symptoms the suggest an underlying problem

  • Who are the stakeholders in this situation and how are they involved or impacted by this problem?

  • What alternatives should be considered in solving this problem? Please quantify where possible.

  • Indicate which alternative you would recommend and why?

  • How do you expect that each of the stakeholders will react to your recommendation?

  • Indicate the potential risks if this recommendation turns out to be wrong.

  • Justified ideas and responses by using appropriate examples and references from texts, websites, and other references or personal experience.

Requirement:

Length: 4 or more pages

References: 5 or more

APA format

FOR TOM MUTUNGA: Global Marketing: McDonalds

4-8 pages, APA format, Double spaced

This is an individual paper that will focus on one organization (McDonald’s) and its global marketing efforts on both global and local level. International marketing managers frequently decide to adapt organizational brand image across international markets. Your individual paper will focus on information from the CH1 case study in our textbook combined with an article on Global Marketing by Rowan Wilken. * Papers due Jan 26th before class extended submission of paper to 10pm 1/26/17 . Read through both articles and answer the following questions in an essay form.

  1. Identify the key elements in McDonald’s global marketing strategy. Despite a slowdown in global fast-food consumption, McDonald’s continues to be a success story. What is the key?
  2. Does McDonald’s think globally and act locally? Give examples. Does McDonald’s think locally and act globally? Give examples.
  3. Is it realistic to expect that McDonald’s or any well-known company—can expand globally without occasionally making a mistake or generating controversy? Give examples of some mistakes.