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Week 3: Assignment

Create the Value: Market Segmentation Analysis and a Value Proposition

Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer’s product or service brand – the retail company is the brand – like Target, GAP or Victoria’s Secret.

Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections:

mgkt discussion

Please address one of the following discussion questions. As the discussion ensues, please ensure that all of the aspects of the discussion question are covered by succeeding contributions if not addressed at that point. Please note that course participants must post a thread to view other threads in the forum:

1. Explore Beall’s website and its use of social media:

http://www.beallsflorida.com/webapp/wcs/stores/servlet/topCategories_10151_-1_12003

AND

https://www.facebook.com/BeallsFlorida

Questions: Assess how Bealls uses social media. What stage do you feel Bealls is in its social media strategy development and why?

What recommendations would you suggest for Beall to improve their social media marketing?

at least 350 words

Presentation Strategies in Communications with Marketing

Hello,

Please read the attached assignment instructions.

You will complete the assignment using the attached business letter template.

I would like this assignment completed by Thursday, January 19, 2017 by 6:00pm US Central Standard Time.

Thank you.