Recent orders
Positioning Presentation mkt 421, marketing homework help
Using the Walmart company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Use the template provided in the materials section.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide.
- Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
- Identify a Perceptual map.
- Explain the Map placement.
- Identify your references.
Format your assignment consistent with APA guidelines.
Strategic Management Presentation
Duration 15 Minutes. (short note in footer of slides also required) (Strictly no Plagiarism, i will check before final Payment)
Tasks
Your presentation should be based on a company of your choice ( UK company). In your presentation you should;
1.Identify the external factors impacting upon the organisation
2. Identify the key forces acting upon the company
3. Highlight how the organisation can gain a competitive advantage in respect of the external factors and forces
4. Identify potential and future challenges for the organisation