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MARKETING 450-Many products are repositioned for a new use or benefit
Question
1. Many products are repositioned for a new use or benefit? (Points : 1)
True
False
Question 2. 2.Terry, a Marketing Manager for Kaplan Foods is working on a break-even analysis. Which of the following describes the per-unit cost of making the product or delivering the service? (Points: 1)
Development costs
Variable costs
Direct fixed costs
Fixed costs
Question 3. 3.What type of channel function uses sales literature and product brochures distributed through wholesalers and retailers?(Points : 1)
Communication
Marketing research
Risk taking
Negotiation
Question 4. 4. Mike, a Marketing Manager for printers is curious how his biggest competitor beats him on price. He purchases his competitor’s product, takes it apart, studies the cost of the components and packaging. What is this process referred to?(Points : 1)
Outsourcing.
Reverse engineering.
Insourcing.
Horizontal integration.
Question 5. 5.You are the marketing manager for Doc’s Cola and are working on a product development strategy. Your approach to new product development consists of constant interaction with multidisciplinary team whose members who work together from the beginning of the project to the product’s introduction. What type of new product development approach is being used in this scenario? (Points: 1)
The classic linear approach
The rugby approach
The cost-differential approach
The target-costing approach
Question 6. 6. Jan is the Marketing Manager of a cosmetics company. She decides to use the rugby process for new product development. In the case of a rugby process, What does the new product development team consist of in the case of a rugby process? (Points : 1)
Members with the same functional specializations.
Members of the same nationality.
Members with different functional specializations and personalities.
Members who belong to different organizations.
Question 7. 7. In which circumstance is sampling most likely used? (Points : 1)
When the maturity stage of the product life cycle
When the decline stage of the product life cycle
When a new product or brand is being introduced
When retailers try to create interest among laggards in the decline stage.
Question 8. 8. KapConsulting is doing some consulting for a small pharmacy in Raritan, NJ called Doc’s Pharmacy. Doc’s is thinking about coming out with their own private label for certain products. Which of the following statements is true regarding a private label brand? (Points: 1)
It is sometimes called as an exclusive brand.
It is usually the low-priced option in the category.
Stores often make lower margins on private-label brands.
Retail stores devote huge marketing funds to support private labels.
Question 9. 9.What is Cost-per-thousand (CPM) a measure of? (Points : 1)
The efficiency of a media type
Profit margin from advertising revenues
Losses from advertising expense
Gains from advertising exposure
Question 10. 10.Tom, the accountant for Doc’s Cola requested information on costs, such as the marketing manager’s salary and product-related advertising and promotion expenses. What types of costs are these an examples of? (Points : 1)
Development costs.
Variable costs.
Direct fixed costs.
Overhead costs.
Question 11. 11. Logistic refers to physical distribution of goods from one location to another. (Points : 1)
True
False
Question 12. 12. Jenny, a marketing consultant for KapConsultants just recommended her client Atlantic Cruises use a value pricing strategy. Which of the following statements is true about value pricing? (Points: 1)
It is also known as penetration pricing.
It gives customers more value than they expect for the price paid.
It gives the seller most of the value—cost difference.
It implies low price alone.
Question 13. 13.Which of the following is the advantage of public relations? (Points: 1)
The message originates from an unbiased source
The sponsoring company has full control of the message promoted
The message is almost always positive
The message is very unlikely to damage a company’s reputation
Question 14. 14.Which of the following is a controversial form of sales-based incentive where direct prizes or bonuses are given to the channel’s sales force for meeting or exceeding a quota? (Points : 1)
Place-based incentives
Slotting allowances
Spiffs
Off-invoice allowances
Question 15. 15.A direct channel is one where the product or service remains under the control of the company from production to customer. (Points : 1)
True
False
Question 16. 16. KapConsulting is doing some consulting for a small pharmacy in Raritan, NJ called Doc’s Pharmacy. A big retailer just moved into town and they have a pharmacy. Which of the following describes how a local retailer like Doc’s could defend its local market against a global company? (Points: 1)
It should reduce its price and begin competing on price differentiation.
It should emphasize its home country or ethnic origin.
It should increase advertising expenditures and continue with the same message as before.
It should increase its research and development expenditure and enhance its product.
Question 17. 17. As the marketing manager, John is conducting several tests to predict sales and profits from the prospective new product launch and to make certain that marketing, distribution, and production skills are developed before full-scale operations begin. What types of test is John conducting? (Points: 1)
Product use tests
Market tests
Sales forecasts tests
Concept generation tests
Question 18. 18.Which of the following marketing intermediaries is a business that assists in the distribution tasks other than buying, selling, and transferring title?(Points : 1)
Merchant middleman
Jobber
Retailer
Facilitating agent
Question 19. 19.Which of the following types of coupons appears on the actual pages of newspapers rather than being inserted as a separate page or section?(Points : 1)
Cross-ruffs coupon
In-ad coupons
Free-standing inserts
On-package coupons
Question 20. 20.Which of the following is an example of sampling?(Points : 1)
Offering a free drug to a physician
Offering a free toy in a Cracker Jack box
Offering redeemable points with each purchase
Offering a bonus pack which provides larger sizes for the same price as a smaller size 22
Question 21. 21.Tony’s pizza is using a popular form of communication for which the sponsoring organization does not pay. What is this form of communication called? (Points : 1)
Trade promotions
Advertising
Consumer-oriented promotions
Public relations
Question 22. 22. What type of trade promotion is considered the most risky for a company? (Points: 1)
Place-based promotions
Sales-based incentives
Product-based allowances
Price-based promotions
Question 23. 23. Companies that are marketing services must solve the same distribution problems as those that market tangible products. (Points : 1)
True
False
Question 24. 24. Recently, the Marketing Manager of KapPlumbing Supplies has set a price that is higher than the target market is willing to pay. The customer looks at this situation as a bad deal and, unless the company has a monopoly or some other kind of market power, does not buy. Which of the following best describes this situation? (Points : 1)
Perceived value > price > cost
Price > cost > perceived value
Price > perceived value > cost
Perceived value > cost > price
Question 25. 25. What constitutes the largest part of a sales organization? (Points : 1)
Field sales representatives
National sales managers
Direct sales managers
Regional sales managers
Question 26. 26.Which of the following statements is true regarding the percentage of sales approach to budgeting? (Points : 1)
It views advertisement as an investment measures its return by calculating percentage increase in sales for a particular period.
It attempts to spend at levels proportional to the competition’s spending.
It is based on the belief that advertising causes sale.
It selects a percentage of sales, either past or expected to devote to advertising.
Question 27. 27. John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers’ needs for variety. What type of strategy has John recommend to the client? (Points : 1)
Product line strategy
Production line strategy
Customer line strategy
Competitor line strategy
Question 28. 28. Bob, a marketing manager for Doc’s Cola is considering a product brand extension to the Doc’s brand category. Which of the following is one of the main considerations for the fit of an extension to the parent brand category? (Points : 1)
The transferability of the associations
The simplicity of the logo
The extent to which people are aware of the brand
The amount of money invested in brand building
Question 29. 29. What has traditionally been defined as any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor? (Points : 1)
Sales promotion
Advertising
Personal selling
Public relations
Question 30. 30. John is the marketing manager for KapConsulting. Their biggest client is Doc’s Cola and the main objective is to help the client build the brand. Which of the following is critical to building a strong brand? (Points : 1)
Increase the sales volume of the products falling under the brand.
Reduce the production cost of the products falling under the brand.
Increase the profit margin for the products falling under the brand.
Assign responsibility for brand development activities.
MKT 421 FINAL EXAM 2016 NEW VERSION
1. A __________ is a road map for the marketing activities of an organization for a specified future time period such as one year or five years.
marketing dashboard
marketing plan
operation plan
mission statement
2. What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space
3. The product life cycle refers to __________.
a concept that describes the stages a new product goes through from product concept to commercialization
the average life span of a product
a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline
a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline
4. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries including the clothing store. This pipeline is actually a _______.
marketing channel
marketing tunnel
consumer market
distribution matrix
5. What is the marketing objective for the growth stage of the product life cycle?
maintain brand loyalty
minimize promotion
increase market share
stress differentiation
6. In the nonprofit world of the performing arts box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in:
mainstream marketing
societal marketing
relationship marketing
market aggregation
7. Marketing refers to:
the production of products or services that will generate the highest return on investment.
the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers.
the process of identifying target market segments for a product or service.
8. Variables such as location the North American Industry Classification System (NAICS) code and type of buy are all examples of ways to:
promote NAFTA.
segment an organizational market.
forecast sales to a consumer market.
differentiate products.
9. While pricing objectives frequently reflect corporate goals pricing constraints often relate to:
stockholder demands.
conditions existing in the marketplace.
an organization’s code of ethics.
the financial realities within the organization itself.
10. In personal branding the “price” component of the marketing mix refers to:
The number of hours you spend job searching
The annual cost of maintaining online profiles (such as LinkedIn)
The expense associated with job-hunting
The salary range and job benefits you hope to receive
11. At Mattel Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.
new-product strategy development
market testing
development
screening and evaluation
12. Customer value refers to:
the cluster of benefits that an organization promises customers to satisfy their needs.
the need of a customer to receive the highest quality product at the lowest possible price.
a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
13. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.
idea generation
product development
open innovation
new-product strategy development
14. The goal of a SWOT analysis is to:
identify market research questions in order to develop new products for new market segments.
determine how raises, bonuses, and dividends will be paid.
identify the critical strategy-related factors that can impact the firm.
reorganize the firm’s marketing department.
15. Marketing research refers to:
the science of using observable human behavior in order to identify and solve marketing problems.
the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
the use of information technology to find objective solutions to a marketing problem.
the process of systematically collecting and analyzing information in order to define a marketing problem.
16. There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________.
available resources
the financial investment needed
the competition
the target audience and purpose
17. Which of the following conditions are necessary for marketing to occur?
a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product
two or more people, a product, a reasonable price, and a place to make an exchange
two or more people, a method of assessing needs, a way to communicate, and an exchange
two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange
18. Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______.
participating in a buying cooperative
becoming a secret shopper
using a shopping “bot” to search for a product at locations with the best price
becoming a member of a research group that evaluates new products
19. Environmental scanning refers to:
assessing any possible negative impact a firm’s activities might have on the local ecology.
setting up a regular schedule to assess the performance of different divisions within a firm.
continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
initiating an internal talent search to identify employees who can think “outside the box” to generate solutions to marketing problems caused by changes in the marketing environment.
20. Relationship selling refers to:
the assignment of a single salesperson to a single customer throughout the entire sales process.
the practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time.
when suppliers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the customer.
the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service.
21. A global marketing strategy refers to:
the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.
the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm’s products through a host nation’s local businesses.
the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
22. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as:
socioeconomic segmentation.
psychosocial segmentation.
affective segmentation.
psychographic segmentation.
23. Computer-based networks that trigger actions by sensing changes in the real or digital world are known as:
global marketing platforms.
convergent systems.
intelligence technologies.
smart systems.
24. The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.
transnational finance
market synthesis
cross-cultural analysis
international sociographics
25. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s __________.
marketing mix
promotional mix
communication source
media strategy
26. Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to:
It is not possible to formulate questions without bias
Consumers cannot verbalize their emotional responses
The data obtained is not quantifiable
The sample size is too small
27. Which of the following transactions occurred in the marketspace?
Connie sold Discovery Toys creative puzzles at an in-home demonstration.
Josh bought his mother a menorah through the Source for Everything Jewish gift catalog by calling a toll-free telephone number.
Corey bought a double-dipped chocolate ice cream cone from the ice cream person when his mobile ice cream truck came down the street.
Joan bought a brand new pair of Dansko shoes through Zappos.com.
28. Four trends in the past decade have significantly influenced the landscape of global marketing. One of them is:
a decrease in most countries’ GDPs and a renewal of nationalism.
the emergence of networked global marketspace.
a more aggressive attitude towards initiating international tariffs and quota systems.
an increase in most countries’ GDPs coupled with an increased degree of consumer ethnocentrism.
29. The term branding refers to __________.
the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them
an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors
the establishment of a commercial, legal name under which a company does business
the identification of an organization’s products based upon individual SKUs
Aviation Safety Concept Reserach Paper
Aviation Safety Concept Reserach Paper
In your paper, include the following elements:
- Maintenance project design
- Design and development
- Repair and retrofit
- Maintenance program operation
The structure of your paper should be in this format:
- Tite page
- Abstarct
- Introduction
- Body with subheadings
- Conclusion