Recent orders

as their campaign continued

RJR focused its message on the education of children

143). This example was used to allude to what might happen in the United States if the Federal Government were to regulate tobacco. In another advertisement

RJR says that the government is already costing taxpayers more than 500 billion dollars a year by employing 125

RJR places many information advertisements in newspapers such as USA Today and The New York Times in an effort to oppose government regulation of tobacco. This began when William Jefferson Clinton was elected President and directed the Food and Drug Administration (FDA) to investigate regulating tobacco. RJR immediate began paying for advertisements that claimed government regulation of tobacco would lead to higher crime

cost taxpayers billions of dollars to enforce regulations