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Starbucks Core Strategic Management
Starbucks Core Strategic Management
• The assignment should be prepared as a Word document, 3-4 pages in length for each
discipline’s questions.
• The document should be double-spaced, using Arial font #12.
• Add any Appendices at the end of the Word document.
• Your reference sources, in addition to the base case and question sets, should be online sites
and articles, Bloomberg terminals, your Integrated Semester textbooks, PowerPoint slides, and
other sources you professor assigns.
OPERATIONS ASSIGNMENT
Starbucks has developed a new coffee which uses some standard and some new ingredients. It
believes this coffee could become wildly popular with its younger customers but wants to test
market it in a few stores in key locations around the country to assess customer reaction.
You are the manager of a Starbucks store that has been selected for this test marketing.
a. You have full responsibility for the success of the test market at your store. Write a memo
outlining the preparations that you will have to make at your store before the start of the test
marketing. Your memo should focus on at least four of the following issues: staffing, training,
equipment, supplies, location, store layout, quality, customer service, etc. (750 words)
b. Describe any interactions you would have with managers at Starbucks Finance, Marketing,
and HR as you get ready for the start of the test-marketing in your store. For what issues would
you need their help and support? (250 words).
Johnson & Johnson Corporate Social Responsibility
Johnson & Johnson Corporate Social Responsibility
Length:
The paper should be 6 (1700+ words) to 8 (2250+ words) double spaced pages not including
cover pages, abstract, or reference pages. Follow the American Psychological Association (APA)
style. There should be a minimum of 4 references, preferably from peer-reviewed academic
journals, which you can access through the UTPB Library databases, EBSCO, Business Source
Complete, or reputable news sources or company websites.
Topics:
The paper topic may be on any of the topics covered in the assigned readings or any topic
directly related to the topics in this course, such as application in a particular industry.
Grading Rubric:
In the Individual Paper assignment 80 points are awarded based on the appropriateness of the
topic to the course and quality of sources and quality of the content. There will be a major point
deduction for excessive use of quotations to fill the paper by copy/paste/cite to create a paper.
Ten points are awarded based on grammar and writing style and 10 points are awarded based
on APA Style formatting.
Letter of Recommendation for a Nurse
Letter of Recommendation for a Nurse. Nurse Letter of Recommendation
Required
A letter of recommendation from your physician.