Walmart Around the World. Walmart’s Global Operations

Instructions

Read the article and answer those 4 questions:
1. Evaluate Walmart’s globalization strategy over the last two decades. Where did the retailor struggle? Where did it do well? Can location characteristics explain the differences in Walmart performance?

2. Walmart entered in some countries through acquisitions and in some countries through greenfield investment. What entry mode do you think was best? Why? Did location characteristics drive the mode of entry? Why?

3. In 2013, Walmart decided to enter the Indian market in a joint-venture with Bharti Enterprises. Based on your analysis of Walmart’s global expansion up to that point, do you think it was a good idea to go to India? To select joint-venture as the mode of entry?

4. In general, what do you think is the best way to enter a new market: acquisition, joint-venture, or greenfield investment? What are the location characteristics that affect this decision? What are the firm characteristics that affect this decision? What industry characteristics affect this decision?