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Social Media-marketing and Branding
Social Media-marketing and Branding
Pick a company that uses social media as a marketing and branding tool. Review at least three
social media accounts your company of choice uses and assess the following:
In your opinion, what kind of image is the company trying to create using their social media
accounts? Please use specific examples (tweets, Facebook posts, etc.)
How does this company use social media as a branding tool? How are they conveying what they
are and do through social media?
Are users responding to the company’s social media posts? If so, how are they responding?
Do you think the company you are assessing has an effective strategy for using social media as
a marketing tool?
Please write this paper in essay format, not question and answer format.
Your paper should be 500-750 words in length.
At least two sources should be used and cited in APA style. You are encouraged to use specific
examples from social media accounts to support your point of view.
List your sources in a references page at the end of your paper.
Objectives: CO 1, 2, 4
Industry Analysis Paper: Sports Industry
Industry Analysis Paper: Sports Industry
Required
Conduct an indiustry analysis for any company in the sports industry: Adidas, Nike, Puma, etc
Give an introduction to the fashion industry, and analysis of the company chosen using Porter’s
Five Forces Model:
Students need to explain as much as possible about each one of the 5 forces
including:
a) Rivalry among existing competitors – high or low? Why?
b) Threat of New Entrants – high or low? Why?
c) Threat of Substitute Products and Services – high or low? Why?
d) Bargaining Power of Suppliers – high or low? Why?
e) Bargaining Power of Buyers – high or low? Why?
In regards to competitors, after giving general information about the specific competitors,
students need to give as much information about the main competitors (based on the ones that
make 50% of the market share, for example).
ADDITIONAL WEBSITE SOURCES FOR RETRIEVING FACTS AND STATISTICS
IBIS World.com
Bls.gov (US Department of Labor)
Business.com
Census.gov
Cia.gov (industry specs, market shares, growth rates)
Regis.com
Factiva (select “search by industry”)
Google finance
Hoovers.com
US Industry and Trade
One-Way ANOVA
One-Way ANOVA
Required
Using the data in the attached file, carry out a reserach design for a One-Way ANOVA.