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Investigating the experience and quality of the transition from KS4 to KS5

 Name: XXXXXXXXXXXXXXXXXXXXXCourse: XXXXXXXXXXXXXXXXXXXXInstitution: XXXXXXXXXXXXXXXXXXXXXXTutor: XXXXXXXXXXXXXXXXXXXXX@2012

RESAERCH METHODOLOGY

Introduction

This study as the aim of investigating the experience and quality of the transition from KS4 to KS5.The study, was conducted in school A and looked at among other factors, the extent KS4 candidates join KS5 and how knowledge equipped the KS4 student is by the time the join KS5. All these were done to gain a deeper understanding of how the transition between these stages of education so far is being managed and thus guide the future changes if there will be need for any modification .( Howard Pack2006)

Research design or tradition

To achieve this objective and understand the education environment more the research centered on interviewing groups of students at ks4 in the identified school. These means picking a few students randomly and asking them of their honest opinions in as far as the education level, achievements and any shortcomings ,that they may have noticed during their studies.

The research will also aim at identifying key factors that shape the students perception of what they think their studies in KS5 will be like. Whether they expect the same standards, quality or weaknesses, to be carried on to next stage. The same group of students in ks5will also be interviewed and t heir opinions taken. This should also include the question of whether the current educational standards in ks5 are as they had foreseen or expected.

Identification of key factors in relation to their perceptions of transitions from ks4 to ks5 is also important. This should be able to bring out the picture of what is real and what is not in as far as graduating from ks4 to ks5 is concerned. In cases where what they find in ks5 is different from what they perceived, they should be given the chance to give suggestions on how best the same situation should be improved .The students will also be given a chance to state what they think should be done cover the inadequacies.

Research setting

The research is centered in school A. The implication that this kind of investigation will have for the school should be identified. This may for example involve repercussions that may occur because of increased numbers of students from one level to another contrary to a believe that they may be lesser students in the next level. The financial implication in situations where the facilities have to be increased among other consequences depending on the suggestions of each group of interviewed students.

The strengths and weaknesses of both qualitative and quantitative research contacted should be acknowledged. The quantitative research has been criticized as a fast research meant t o “quick fix” matters when contacting any research. Silverman’s ( 2000)acknowledged. The quantitative research as for instance been seen as a quick fixer of research whereas qualitative research aims at exploring naturally occurring data through observations as c compared to the experiments that should be carried out when carrying out quantitative data silverman (2000). The two types of research could be questioned(Howard Pack2006).

The qualitative research specifically the limitation of the qualitative research method is its inability to be objective. It asks open-ended questions hence the lack of specific answers. Moreover, qualitative analysis cannot be used full to fully reach a conclusion in linguistic surveys because of this subjectivity.

Research sample and data sources

The data needs to be flexible and genuine in the context in which it made (Mason 2002). The imaginings of the participants during the research, the ways that the social processes discourcrs and relationships work towards the significance of the generated meanings.

The most appropriate explanatory design could thus be considered to be appropriate because the aim of is to explore and analyze the experiences and perceptions of students transiting to ks5 from ks4 and the implication this particular stage of transition could affect the particular schools or others. To understand this well therefore a methods of comparing qualitative data have to be compared. The best way to achieve t his would be the use of focus groups.

Instruments and Procedures

Focus groups provide access to data that could otherwise not be obtained through participant observations and individual interviews. The method will allow a wider perspective in sampling issue exploration and data provision (kitzinger 1995). The method encourages participants to explore issues and share their experiences in as far as the particular phase of education is concerned. The information will be very useful in determining interaction level attitudes experiences and what the participants generally feel in as far as their schooling system and their knowledge acquisition is concerned.

The focus groups therefore remain very beneficial because of the interaction the believes the attitudes, feelings of participants and experiences this is done in ways which may not have been feasible using other methods

(Flick,2006 p191) suggests that that human beings have opinions and attitudes and studying all this in isolation away from the context around which they happen can be avoided . Group discussions are even much better compared to single interviews. There are people who as a result of this can feel powerless and participation therefore to be encouraged.

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Focus groups distinguishing trait of a focus group is their interactive nature. This always results to the production of data that is insightful. The participation of most or all the members becomes a big plus to the quality of research content.

The presents of a moderator also makes focus groups, as a method of researching, be organized, the conversation on the right track and encourages the engagements of all those participating.

There will be no one person dominating the discussion from the start to the end.

The group participants therefore raising the possibility of a new line of thought developing. Besides the topics can be modified to make sure not much detail is left out during the discussion. The quality of the discussion can even be enhanced further by having a client personnel to provide their thinking in as far as the subject is concerned (M.S.S. El-Namak, 2007 ) .

This will intern help the moderator to handle the direction of the discussion appropriately. Videotaping can also be done. This will improve the discussion in two ways: all the participants will make sure they dwell on the topic and not digress much. Naturally, human beings do not want to be quoted as having missed the point or sounding awkwardly out of topic. The second advantage is the cability of the researcher to play the video clip as many times a possible if need be.

Although focus groups are highly recommended in this kind of research, it has disadvantages too. There have been criticisms by other scholars who have been advocating for other alternative qualitative research methodology apart from focus groups. The reasonable the character traits that people have in life naturally. There others who are naturally dominant and they will be the biggest contributors of the discussion hence compromising on the quality. That the output of the discussion will become biased( McLeod, D, 1992 ) .

Focus groups are not the optimal technique for all research situations, the criticisms below have been mentioned by people who promote some other qualitative research methods. In addition, the naturally shy ones may never get the opportunity they have in sharing their ideas. This makes it difficult for the focus groups to get even the best ideas from this group of people. It will not be easy for sensitive topics to be dealt with conclusively and in an insightful way for the same reason. 

However, the proponents of the line of thought that, this method of qualitative research may not succeed much in doing so because it has withstood these debates for a long time. The most noticeable among its benefits is the flexibility. The relaxed atmosphere, the deep thinking and the opening up of members where there is quality moderations are features that has made this mode of research among the best.

Data collection and analysis

For it to be effective enough the participants are organized in groups of between 20-25 members. The length of period a discussion lasts should be agreed on and each session should not run for over two hours. This way they achieve the intended goals. Research should just limit themselves to the use of language spoken patterns (Creswell,1998)

The participants express their feelings and mutually support each other and stimulate thoughts amongst each other. These are some of the reasons this qualitative research methodology has withstood the test of time. Nevertheless, it is worth acknowledging the fact that it does not mean this information could not have been achieved if individuals were consulted separately. It means getting details that could not have been given if individual were privately or separately contributing(Carey 1994)

In the case of this research, the choice was mainly because of the objective of trying to gain information required by mainly listening to views of those participating in an environment that that does not cause any threat or intimidate. This is done in this ma manner because of the fact that students normally feel nervous when confronted with questions in an environment that they have not been prepared for or where proper moderation was not done. They need t o be told in advance what to expect especially on the intent ion and purpose of the discussion. They should then develop a rapport amongst themselves and feel free knowing that no one is examining with any ill intentions. When this is done the students will also open up more knowing that their answers are meant to act as suggestions to the objective of the society or country as a whole in ensuring the education system and transition is achieved an efficient and proper manner Litoseleti 2003).

The other limitation of focus group is the inability to represent all those whose voices or concerns should have been represented. Sampling a group of 25-30 students for instance in a school with a population of more than 1000 will not look as a g.ood representation. This will therefore mean some information that is vital will not be collected. The quality of the research on the other hand will have been compromised. It is true the researcher will get some information but not as detailed as when more students could be invited or represented.

Though there are always leaders and, moderators during focus group discussions past events indicate that there is a problem with t he manner in which the moderation is done mainly as a result of the difficult in controlling and steering the groups. It is thus not easy to finish as scheduled. Some time will be lost because of s.ome irrelevancies that are going to crop up during the deliberations. However much the moderator may try to limit the discussion to the main t opic something will always still come up that will make the participants digress. This challenge will not be easy getting rid of in focus groups.

There is the peer pressure factor that is common also among students. What this means is that they will always not wise to say out rightly what they think and feel. With the exception of very few who have overcome the peer pressure. The repercussion of this is the inability of focus groups to arrive at a wide variety of ideas because of this peer pressure limitation. Students will prefer to say what is popular among their peers and avoid the mention of anything that would isolate them in any way with their schoolmates (kitzinger, 1995).

There are all sorts of moderators just as there are all kind s of professionals in any field. Some are qualified and skillful enough some are not. What this would therefore mean is that in the event of a focus group that has a moderator w hose skills in handling focus groups are inadequate it will result to a situation where the answers given to different questions will be similar. This is mainly cause by the poor wording of the questions asked. This will cause inadequate or inaccurate results.

Payton and Reed (1997) realized that although the proponents and supporters of this method attach a lot of significance to the interactive part of the discussions its neglect on the dynamics of the group and, the consequences that will later be witnessed during data analysis. Analyzing data that has been collected from a focus group can be troublesome especially if the manner in which the data itself was collected is poor( Paletta., 2011 ).

Focus groups are directed and inspired by the researcher’s interests. This will mean the study will always be open to criticism. When the researcher is present the discussions are likely to change because they may influence t he direction of the deliberations and therefore ultimately affecting the data analysis and quality.

It is always recommended that the literature of the focus group and that the pre-session time is used to strategize. This will be done to make sure that the discussions are planned in such a way that all those with contributions are accorded opportunities, to say or state what they think, Those will make sure that the discussions flow and gives equal opportunities too all contributors ( Krueger and Casey 2000). The pre session time can also be used to make observations of the kind of participants and their various personalities and especially gauge how these personalities will affect the research. The presents of the shy ones especially should be noted and during the focus group discussions the y be encouraged to talk or say what the y think or reveal their persona l experiences (Economou, A 2003 ) .

The more dominant ones should anyway be given enough time. However they should be restricted if they seem to be hitting into more time that others in attendants are allocated. The dominant ones can be subjected into further questions in the event that the researcher feels they have more information or data that may be useful to the research as a whole. The reason it is wise to probe them further is because of their natural ability to talk their minds without fear or trace of shyness.

The precession should also serve as an opportunity for the moderator to provide an overview of why the research is being contacted, how all participants a re required to be engaged and the debt and breadth of the discussions. The moderator can also take the opportunity to help ease the minds of the participants and generally warm them up for a health and fruitful discussion.

In this case the students should be made aware that the research is meant to investigate and help gain an understanding of how students trans to key stage 5 from key stage 4. The school manager’s role in these transitions and their perceptions in as far as the transition is concerned. The strengths weaknesses and any creative ideas that may help shape the transition system in future if any. The students should also be made t o understand that the manner in which this transitions are managed will affect the later transitions from year 11 to the sixth form. That the research will assist in the general management of these transitions. With this in mind, the participants will try to center their thoughts on the objectives and reduce the chances of going off topic/subject M.S.S. (El-Namak 2007 ) .

Measuring the credibility qualitative research will require that the extent of reliability and validity of the information or data given is looked at. The areas of likely weakness of focus groups should be identified. This will assist in general interaction of the group which will in turn assist in getting the right and adequate information for the research(Silverman(2000).

The moderator of the interviews in this case study was a teacher in the particular school the participants are studying. The fact that the teacher is in a position of authority t o the students could have a direct effect on the quality and the accuracy of the answers given by the students and e eventually the quality of the data collected. ‘A moderator does not interview people, hold a position of power or influence or inhibit the flow of ideas by interrogating’ (Litosseliti 2003 p.44).

In this cas e however the participants commented on the importance of accepting their teacher as a moderator arguing that it was not f air to have a moderator w ho they were not familiar with. This complicates everything and makes it difficult for a research he r to arrive a t a decision. The best way however would be to have the person they know – in this case their teacher to do the moderation. That this could make them more free than the stranger.

Kruger and Casey (200) suggested that the respect a moderator for the participants would determine the quality of the deliberations during focus groups. The focus groups dealing with young people can especially be very complicated and will require a person with the understanding of young people, the characters and developmental challenges that may affect their attitudes and performance in what they do. This would eventually affect the participation during focus group discussions as well. In this case, the teacher student relationship could be the only available chances to have this research succeed( Economou, A 2003 .

The specifically talented teachers in student understanding and interaction will have to be identified to moderate on this topic. Secondly the research is centered on t he school which is part of the teacher’s career path and training.

It can therefore be argued that in this particular case t he nature of the discussions and the choice of a moderator could have more positive result because of the common good relationship between teachers and students. Potential biased that could be caused by this teacher/student relationship could be solved by having a c o-facilitator to assist w here the teacher could not handle (Paletta, A 2011 ) .

The use of a co-facilitator will reduce the research bias that could have been cause by power dynamics. The c o-facilitator can b e useful in operating the tape recorder, note taking, handling the environmental challenges during the interview and generally be in g keen o n non-verbal communications during focus group discussions and interviews (Krueger and Casey2000) . This will give he moderator a humble time to work on the question and concentrate on t he answers instead of getting involved in everything that would at the long run work against the process.

An assistant was not necessary in the study because an environment that is free was necessary for the research. This would mean not having more strangers do the research or interview. Minimizing the involvement of any other person or people is good. Litosseliti (2003) however suggests that the idea of having an ass instant is possible with small groups of people. In this particular r study however there was no need for an assistant. It would not aid or help this process or focus group discussions. Qualitative research has not been standardized and this would mean a low reliability. The research though wills re.ly mainly on the abilities and insights of the researcher (Clifford, 2001).

It can therefore be s aid with a lot of confidence the study could not achieve the same result if it is contacted on a different school. It can also be correctly stated that it would not be the same case or the research could not have achieved the same result if a different teacher played the role of a moderator in with the same students. The validity of the study has however not been compromised. This is because the students were encouraged to express their thoughts and views freely and in an environment that is open to suggestions and ideas. The verification of the information with the intention to gauge the validly was done. The researcher compiled a list of all the factors or concerns they had raised and took them back to the students for confirmation that they were indeed the same details and points t hey earlier had raised (Carey ,1994)

The ethical issues arising from the use of audio tapes were considered. The students were given assurance that the information they gave will remain confidential. The personal details would also be removed and the same fact reiterated during the group interview at the scene stage. The participants were also given the chance to leave if they did not wish to participate in the investigation be yond that point.

A group of six was organized and although the literature on groups give varied suggestions it is wise to have focus groups of between6-10 members put in groups of between 3-5.

A much smaller group is only advisable when dealing with a subject that is much sensitive in nature. (Bloor et al) the participants from year 11 who have the intention of proceeding to the sixth form in the same school were selected. There had to be representations of male and female students and according to academic qualifications. The purposive sampling may have limitations such as being biased but the researcher should make sure that the participants are engaged both at the pre and post transition interviews. There are be ne fits associated with these “se lf contained” focus groups in terms of the debt of information that is going to be given. While selecting participants it is important to have strangers as compared to acquaintances. This is because those acquainted with one another tend t o make assumptions on various topics and information that could benefit the .person contacting the research.(Morgan, 1997)

A semi structured interview sessions with the intention to facilitate of viewpoints findings from literature reviews. The semi structured questions contained questions that sought answers on, for example, the age bracket of the participants, whether they understand what ADEC is and its strategic plans, the role of heads of departments in driving ADEC pedagogical changes, the level at which they are involve d with ADEC, among other questions. The questions were also designed in such a way that they b e answered straight away without the participants thinking so much. Some of the questions were open-ended and therefore allowed the participants to choose freely what to comment. ( Litosseliti, 2003)

These questions were designed in a manner that could reflect on the questions used in the pilot study. They were in the form of discussions that were naturally constructed instead of designing them in a way that would have the moderator in an unnatural way that is normally evident in an interview with poorly constructed questions. The semi structure questions therefore remained the same to the ones as the pilot study. The questions use became more specific the end. This format puts into consideration the difficulties that may have been experienced during the early stages of the interview and compensates it.

Diagrams are used to organize the data. “Visual devices that portray possible relationships between concepts” (Corbin et al. 2008 p.117)

They are of much benefit in research because they help the researcher work with concepts instead of the raw data. (miles and Huberman (1994). Mind Maps were used in this case.

“‘Mind Maps are a graphic, networked method of sorting, organizing and prioritizing information (usually on paper) using key or trigger words and images’ (Buzan 2007 p.138)

They engage the brain with radiant thinking therefore shaping the thinking and memory of the brain. The brain works in many way s and on many thinks a t the same time.

The ability to use a thought process and the researcher becoming more aware of what is essential and what is necessary is made clear. The use of maps avoids the preconceived ideas about the research.

There are three stages of data analysis that was undertaken as described by (Hubemans 1994)

Data display

Transcripts are made from each of the groups attached with the notes of the researcher and when transcribing all personal references were removed.

Stage two: content analysis and Data reduction.

This is a process that was conducted on a full transcript separately and a recording of researcher’s summary impression done. Before this, the data is broken down to manageable parts, for instance sentences or paragraphs. It is after the process is concluded that the researcher can undertake content analysis. This is in the case of all the focus groups.

Stage 3: The purpose of this stage is to compare the current trends, ideas amongst the views given by students and identifying how this can assist in handling ks4 to ks5 transition. This would help in identifying the consequences on School A. Considerations were also given to any evidence that may contradict the general analysis. This could similarly link back to the literature review identified and considered.

References

Howard Pack2006; The Arab Economies in a Changing World,  Institute for International Economics

M.S.S. El-Namak 2007: Strategy and Entrepreneurship in Arab Countries

Nowell& Nick Crawley; Now & Then: Abu Dhabi Zodiac Publishing

 

McLeod, D. 1992 Research on the affect in mathematics education: A reconceptualization.

ID.A. Grouws (ed.) Handbook of Research on Mathematics Teaching and Learning, pp. 575

Maroun Samman, H 2008, How to Succeed at Education Reform: The Case of Saudi Arabia and the Broader GCC Regio, Booz Ellen Mendez, S. (1992) Leadership Characteristics that Facilitate School Change

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, Economou, A 2003, The Role and Purpose of Middle Leaders in Schools, institute of education.

Shirley 2010, Competencies of Secondary School Heads of Departments: Implications on Continuous Professional Development’, European Journal of Social Sciences

Paletta, A 2011, Managing Student Learning: Schools as Multipliers of Intangible Resources’, Educational Management Administration & Leadership, 39, 6, pp. 733-750, Academic Source Premier, EBSCOhost, viewed 23 December 2011.

Effect of media on young women and girls body image and self esteem

Effect of media on young women and girls’ body image and self esteem

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The media has a great impact on the self-esteem and the body image of young women and girls. Young women and girls are in their development stages and the media has a great effect on their perception of various growth matters. Body image refers to a person’s aesthetic and sexual attractiveness of their own body. The Medias harmful effect on the self-body image and self-esteem of young girls has brought about three major damaging effects. The three effects are; eating disorders and dietary changes, mental depression and physical depression. The Medias portrayal of self-image has had a great impact on the lives of young women and girls (Blakeslee, 2006, p.34). The two classes have been striving to meet the standards as indicated by the media. Most of the women and models that are displayed in screens and advertisement are beyond exemplary standards. Most of the young women and girls are plump owing to their dietary traits. This portrayal by the media of what an ideal lady should be like instils a lot of restlessness in the ladies as they strive to achieve these standards. As the media advertises the various means which one can achieve the super model’s status, it leaves many girls on the rush to attain this status. The media is always soliciting a new form of a pill or a company to jump on board with to lose weight (Cullari, 2002, 225). The media’s placement of various gorgeous girls with perfect figures, smooth skins and with perfect tones gives a motivation to the young aged to work out and look like that. Owing to all this realizations, media can be truly said to affect the notion of body image as well as the self-esteem of young women and girls.

One of the major effects of the media on young women and girls is eating disorders and dietary changes. Many advertisements and shows brought in the media are showcased by young-looking slim and extremely beautiful young ladies who are bound to catch the eye of almost every if not all girls who get a glimpse of them. The popular media which includes television, movies, magazines and advertisement billboards since world war two, increasingly held a thinner and slimmer body image as the ideal for a modern lady (Grabe, Ward and Hyde, 2008, 467). In a survey of girls and ladies in the lower and middle ages, about forty to fifty per cent have tried to put on measures to cut on their weight. Another study also indicated that, the amount of time young people watches soaps, movies and music videos is closely linked to their degree of body dissatisfaction and the desire to achieve a certain body figure. Most of these conceptions are followed by stern actions by the young ladies in their diets to cut off on their weight and hence achieve the model’s status. Epidemiological studies indicates that the occurrence of eating disorders among adolescent girls has increased over the last fifty or more years. These dietary disorders are chiefly brought about by the urge to gain idyllic weight, shape, size as well as the body image (Derrence, 2008, 258). These behaviours have been suggested as possible risk factors for the development of eating disorders. Many researchers have hypothesised that the media has played a central role in creating and intensifying the phenomenon of body dissatisfaction and consequently the eating disorders.

Another accompanying feature that comes along with the Medias effect on young women and girls is mental depression. The exposure young ladies and girls receive from images of slim and very attractive models in the various media bourgeons body dissatisfaction and other negative feeling in them. Continuous exposure to these images brings about many negative connotations in the self-image of women. Most of the women who undergo such experiences and are unable or are not in the position to change their situations for the better succumb to depression and even emotional stress (Janet, 2013, 185). Psychologists have found out that most of the people and especially young ladies who dissatisfied with their own body image suffer immense depression which is also a source of other phenomena that are not desirable. A study indicates that mental depression in girls begins at a very tender age once there is a realization of the ideal body image from the media (Steve and Seonmi, 178). This depression keeps on track with them into their teenage years and even adult years. If young girls grow up seeing slender women on commercials, on television shows and on film, they get a notion of how an ideal woman should be like and hence fight hard to attain this status. In case they are unfortunate enough not to attain this, a great percentage are bound to undergo emotional stress which culminates into depression. A feeling of inadequacy gets the better part of most girls. A feeling of self-hatred also develops in most of the young ladies. This ultimately lowers their self-esteem to a great extent. Most of such ladies are less confident and are violent and are less resilient.

Another harmful effect of media on young women and girl’s body image and self-esteem is physical depression. Mental depression in most cases manipulates itself at the physical level (Kaman, 2013, 2). Therefore, physical depression can be termed to be an aftermath of mental depression. Though most of the manipulations of mental depression are emotional, depression also comes along with a number of physical symptoms. Most of them affect the victim’s health wise and are extremely detrimental. Since most of the depression in young ladies is as a result of the media display of body image, the physical depression that results from it can also be attributed to the media. Some of the physical symptoms that arise to young ladies who are under mental depression includes; nausea, diarrhoea, pain, and weight changes. Others include; headaches, sleeplessness, muscle ache, fatigue and chest pains this physical depression is especially lethal as most of the young ladies going through it dismiss it as petty and fail to seek proper medical attention in health care institutions. These problems often culminate into serious health problems that take a lot of effort to hamper. The portrayal of an ideal image by the media has been said to be the chief cause of such complications in young women and girls. Many women put their blame on weight gain on the media at large. Blaming the pressures put on them to look good cause’s depression because they never feel good enough so as the term is said “they eat their feelings” (Claudia, Jose and Christiana, 57).

On the contrary, blame cannot be laid on the media for affecting young women’s body image and self-esteem. Much of the efforts made by the media are to achieve their marketing objectives of presenting an appealing message to the target group. The media cannot afford to compromise this aim by bringing out unattractive parties in their advertisements and shows. There is little or no direct influence on body image which is depicted by any media (Janet, 2013, 286). To ensure the realisation of the desired effect of an advert, its anticipated end results must be indicated. For instance, in an advert involving beauty products, an attractive image of the product must be brought out clearly and vividly by using gorgeous ladies who have made use of the product. This hence ensures that the target group is lured into purchasing the product and hence the objective of increasing the sales volume is met. As they say, image is very important and is everything and therefore emphasis has to be put on achieving a good image. In the film industry, most emphasis by film directors when selecting their crew is placed on talent and not the body image of the actors (Janet, 2013, 287). The role assigned to each of the actor is the one that probably necessitates a change of certain qualities. Therefore, the selection is majorly based on talent and the skills, the rest follows afterwards. Most of the reality shows aired on television is done to enable the viewer’s raise their esteem by accepting their status and their image. This is contrary to the belief that the media has only a positive impact on the body image and self-esteem. Therefore, it can be comprehensively concluded that, the media has little or no influence on the self-image perception or self-esteem of young women and girls.

Beyond any reasonable doubt, there exists enough proof of how the media has affected young women and girls in a disadvantageous way. All the allegations that are levelled against the media are true. Despite media’s denial that they are directly linked to the negative effects on ladies body image and self-esteem, most of image related issues in women are aroused by the media directly and indirectly. Various advertisements, television shows as well as films bring out vividly and to a great extent a picture of an ideal lady as in the figure perspective (Cullari, 2002, 226). If body image was not as necessary, they would have invited any kind of lady to do the roles. Plump and rough-faced girls instead of slim and gorgeous models would have found their way into commercials, shows and films as models, hosts and actresses respectively. The message sent by media to young women is very sharp and is inevitable (Blakeslee, 2006, 34). It arouses a lot of interest in young ladies and makes them seek ways and means of attaining the ideal status. If at all a role in a film which is short-lived can make a lady can her diet to attain the “ideal” figure and shape, then why can a lady in her mid-twenties not miss lunch at work to attain the same for a life time. If a commercial advert on a local television on a beauty product showcases slim and very smooth-skinned ladies, then why can’t a teenage girl try to put on all kinds of makeup and swallow slim pills to meet the standards?

With all the above findings, we can comprehensively conclude that the media impacts negatively on the body image and the self-esteem of women and girls. The media potently bombards young ladies and girls with images of thin models. For instance, for many American girls, being model thin is a real aspiration and it starts at a shockingly young age. Most of the television shows whose focus is on appearance are swaying to the self-esteem of young girls (Claudia, Jose and Christiana, 60). This presentations by the media are whatsoever the case not helpful in creating real life role models as some of the images presented have been altered to fit the medias purposes. In an attempt to emulate the countless media images they view, girls often take some drastic and even lethal measures to get to such standards. Most of the taken measures end up flopping terribly which demoralises the girls and makes them feel incomplete and lowers their self-esteem drastically. Dismissal and disapproval by other members of the society for being not so attractive due to body shape and flaws may be extremely detrimental to the girls (Grabe, Ward and Hyde, 2008, 464). A very slender flawless body has been continuously seen as the image of beauty and the mass media is responsible for this change. Therefore, I can authoritatively state that the media affects young women’s and girls’ body image and self-esteem.

References

Amy J., Elizabeth W., Daniel J. and Eric G. (2013) BMI and depressive symptoms: The role of media pressures. Eating Behaviours 14:4, 468-471.

Ashley M., Margarita T., Caitlin S., Jeremy W. and Marisol P. (2013) the relationship between acculturative stress and eating disorder symptoms: is it unique from general life stress? Journal of Behavioural Medicine.

Blakeslee, S. (October, 2006). Out of body experience? Your brain is to blame. New York Times. Page 34.

Carrie E., Nichole R., Kasey L. and Suzanne E… (2012) Does the Internet function like magazines? An exploration of image-focused media, eating pathology, and body dissatisfaction. Eating Behaviours. 3(7). 43-56.

Cullari, M. (2002). Body image assessment. North American journal of psychology. 4(2), 221-232.

Claudia F., José P. and Cristiana D, (2013) Physical appearance as a measure of social ranking: The role of a new scale to understand the relationship between weight and dieting. Clinical Psychology & Psychotherapy 20:1, 55-66

Derenne, J. (2008). Body image, media and eating disorders. Academic psychiatry. 30(1), 257-261.

Emily B, Shana C, Marie B. and Mark A, (2013) Searching Out the Ideal: Awareness of Ideal Body Standards Predicts Lower Global Self-esteem in Women. Self and Identity 12:1, 99-113

Eric S and Heather E. (1994). Adverse Effects of the Media Portrayed Thin-Ideal on Women and Linkages to Bulimic Symptomatology. Journal of Social and Clinical Psychology: Vol. 13, No. 3, pp. 288-308.

Fang W., Tamara L., Amitava C. and Jason P. (2013) Defensive reactions to slim female images in advertising: The moderating role of mode of exposure. Organizational Behaviour and Human Decision Processes 120:1, 37-46

Grabe, S., Ward, L. and Hyde J, (May 2008). The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Psychological Bulletin, Vol 134(3), 460-476.

Jannette C, (2013) Letter from the Editor: Body Image. Seminars in Roentgen ology 48:4, 285-286

Kendra D., Claire M. and Sarah F. (2013) the relationship of trait negative urgency and negative affect to disorder eating in men and women. Personality and Individual Differences

Steve H. and Seonmi Y. (2013) Does She Have to Be Thin? Testing the Effects of Models’ Body Sizes on Advertising Effectiveness. Atlantic Journal of Communication 21:3, 164-183.

Tai S. (2013). Directional Internalization of Sociocultural Values Related to the Appearance of Body Image and Self-Esteem. Journal of the Korean Society of Clothing and Textiles 37:3, 260-269.

Justine J., Trent A., Sonya S. and Carlin M. (2013) Weight pressures in sport: Examining the factor structure and incremental validity of the weight pressures in sport — Females. Eating Behaviours 14:2, 137-144

Isabelle H., Hein T., Daniël H., Rick B., Rutger C and Engels E. (2013) thinking big: The effect of sexually objectifying music videos on bodily self-perception in young women. Body Image 10:1, 26-34

Kaman L, (2013). Engaging in peer conversation about slimming predicts body dissatisfaction in Chinese college women: A study in Hong Kong. Social Influence 8:1, 1-17

Katelyn E. and Josée L. (2013) the paradoxical moderating effect of body image investment on the impact of weight-based derogatory media. Body Image. 34(3). 345-378.

Ildikó P., Róbert U., Czeglédi H., Bernadett B. and Ferenc T. (2013). Testing the Tripartite Influence Model of body image and eating disturbance among Hungarian adolescents. Body Image

Financial Management in Business

Financial Management in Business

Calculate or distinguish from Google and Microsoft, each organization’s most recent annual report, the six (6) specific financial ratios listed and support as an appendix to the paper.

Category stream MICROSOFT GOOGLE

Liquidity measurement ratio: The Current ratio

2.9 5.9

Profitability indicator ratios: Return on assets

20.9% 13.9%

Return on equity

42.% 17.9%

Debt ratio: Debt ratio

0.1 0.09

Operating performance ratio: Fixed asset turnover ratio 2.07 1.91

Cash flow indicator ratio Dividend payout ratio

19% 23%

Investment valuation ratio: Price / Earnings ratio 11.1 20.4

2. Compare and contrast each company’s business model: (1) Core business, (2) leading products and/or services, (3) management/leadership style, and (4) innovation record of accomplishment.

Core Business

Both companies are dealing with the core business in information technology. Google mainly deals with searching the web using their Google search engine. On the other hand, Microsoft deals with a large variety of products and services like software for business, entertainment, developer tools, mobile devices, servers, hardware, etc.

Leading products and/or services

The core products of Google are web searching tools, news stories, internet image search. Other includes home and office functions like creating and sharing online documents, presentations and spreadsheets. The company is also into Instant translation of text, web pages, and files between over 50 languages, social grouping services and discussion groups, innovation in Developer tools, APIs and resources. The company is also diversifying into Specialized Search in Blog, Scholarly and email alerts on various topics. Microsoft’s core products include Bing, Internet Explorer, Microsoft Advertising, All office products, windows products, Microsoft Security Essentials, Windows Live, and Skype. (WWW.microsoft.com)

Management/Leadership Style

Microsoft used monopolistic business practices and anti competitive strategies such as putting unreasonable restrictions in the use of its software, and misrepresentative marketing strategies. The CEO Steve Ballmer’s job entails convincing customers that Microsoft’s latest products are ground breaking enough to purchase. He transformed a $44 billion company in sales into an agile innovator, competing against new business models that challenge their traditional approach to software development, and recruiting enough talent to keep the software giant relevant 25 years from now.

With a management style requires a heavy degree of personalization coupled with the ability to adapt to new conditions. Microsoft’s style is to focus on the long term; his people target market and work until their products are competitive. Ballmer’s approach to management is patience. If they do not succeed at first, they keep trying, until they get what the customer wants. They join leadership and passion, strengthen accounting practices, and insist that a successful career is made up of people, passion, and performance. Leaders set the tone about the real purpose of the organisation by inspiring the people and their passions.

According to google.com, Google’s mission is to organise the world’s information and make it universally accessible and useful. They have a management team that represents some of the most experienced technology professionals in the industry. Their team is committed to innovation by making every team member be comfortable sharing ideas and opinions. Every employee is a hands-on contributor, and each Google is an equally valuable part of Google’s success. In hiring, they favour ability over experience, and their team reflects the global audience that they serve.

Innovation Track Record

Microsoft has a history of entering markets where it was not top dog and yet eventually becomes a strong competitor, which takes patience and long term innovation to win. Microsoft’s CEO says that if you are not the first with an innovation, you do not shy away. Microsoft believes that search area is ripe for innovation, and they will be battling there for years to come as they have some brilliant ideas coming. The CEO acknowledges that innovating is one thing; being agile enough to advantage of innovation is another. Since it is not easy to change culture, the company say that what they working on hardest is agility. They invent things that require scale, discipline, and execution. They are trying to cultivate pockets of agile groups, and enabling people to get the best of all the cultural aspects of the organisation. Windows for instance need to be more things to more people and encompassing than any other product in the world. Zune is creating a niche for itself. They want to break from the past by building a new ecosystem, and have seen a new opportunity in music sharing.

Google has invested in several programs which are not directly related to their core business. This is designed to encourage innovation in areas they care about. For example, Google Ventures is a diverse team of investors, entrepreneurs, and specialists who believe in the power of positive companies to change the world. Google Green will invest hundreds of millions of dollars in renewable energy. They insist that progress depends on radical innovation right now by baking passion, audaciousness, and a little unconventional thinking into everything they do.

Google Earth Engine is an innovative platform that turns an archive of satellite photos taken from space into an online tool. Its main use is in the analysis and visualization of the planet for possible changes and transformations. It also allows scientists and environmentalists to study deforestation, desertification, and global warming on a global scale. Google believes that they can power their operations from 100% renewable energy, and are approaching a clean environment revolution.

Use the financial ratio analysis and explain which company is better able to withstand a major recession.

The two companies may not be fully comparable though they operate in the same industry; however, comparing the two company’s profitability rations, we find that the gross profit margin of Google is higher than that of Microsoft. This means that Google control its cost of inventory better than Microsoft by passing the on the cost of operation to the customers. The main customers of Google include corporate advertisers and ad space sales. All these information can be read from the two company’s income statements.

.Operating Profit Margin

The operating profits margin of Google is also larger than that of Microsoft. Google’s earning before profit and tax is higher than that of Microsoft considering that the amount that amount that Google pays as tax is much higher. This shows that the general operational efficiency of Google is better than that of Microsoft. The expenses incurred by Google are lower and within the limits (Weston, 1990).

Net Profit Margin

The two companies’ net profit margin ratios show that they are almost operating at the same level of profitability. The amount of money that the two companies earn as profit from each dollar is equal. This are derived from the two company’s income statement

Cash Flow Margin

The Cash Flow Margin ratio of the two companies shows an extremely large disparity. The cash flow margin ratio, of Microsoft is larger than that of the Google showing that the cash flow margin ratio of Microsoft shows a remarkably strong correlation in terms of cash generation and sales. The company pays dividends and discharges its debt obligations in time. This makes cash a tremendously significant factor to both Microsoft and Google. From the cash flow margin ratios, it shows that Microsoft easily translates its sales into cash. Google has a higher liquidity measurement ratio; thus, it has a higher ability to pay off its short term debt obligations than Microsoft.

4. Explain what the profitability ratios can tell about Google and Microsoft’s performance and how that information would influence investing decisions.

All companies must assess their bottom lines at the end of each fiscal period. In this way, companies can make their investment decision on which products are not profitable. Companies may decide to increase their investment into the profitable products and drop the less profitable products. The two company’s profitability ratios show the efficiency and the performance of the company. The main ratios that the two companies can use are the margin and the returns. While the two companies use the margins to prove the firm’s ability to convert the sales dollars into profits, the returns are an necessary measure of the two company’s efficiency in the generation of returns to shareholders (Houston, & Eugene, 2009)..

Microsoft has higher profitability ratios as compared to Google. Microsoft has a return on assets at 20.9% while Google has 13.9% when considering a return on assets. While considering a return on equity Microsoft has 42%, and Google has a mere 17.9%. When it comes to investing, analysing the profitability ratios is crucial in influencing investor decisions.

The return on assets ratio indicates how profitable a company is, relative to its total assets. It is calculated by comparing the net income to average total assets, which is expressed as a percentage. This shows that Microsoft management is employing the company’s total assets to make a profit. Microsoft’s management is more efficient in utilizing its asset base as compared to Google. For technology and service companies like Microsoft and Google, who have a small investment in fixed assets? Return on Assets (ROA) is highly favoured information to use in analysing which company to invest in because of a low denominator number.

Microsoft is a better company to invest in compared to Google. As a rule of thumb, investment professionals would advise people to invest in a company with Return on Assets that come at no less than 5%. Looking at Return on Equity ratio (ROE), it indicates how a company is more profitable by comparing its net income to its average shareholders’ equity. Therefore, it measures how much the shareholders earned for their investments in the company. Return on Equity ratio is calculated by comparing net income and average shareholders’ equity which is expressed as a percentage (Weygandt, & Kell, 1996).

From the financial data, it is evident that Google’s management is more efficient in utilizing its equity base. It also gives a better return to investors compared to Microsoft. This information should influence those who want to invest as shareholders to invest in Microsoft. Return on Equity is an indispensable measure of a company’s earnings performance, because it tells common shareholders how effectively their money is being employed. Financial analysts consider return on equity ratios between 15-20% ranges as representing attractive levels of investment qualities. So, Both Google and Microsoft are suitable for shareholders, but Microsoft is better. Though, investors need to interpret Return on Equity in the context of a company’s debt-equity ratio, and not in isolation.

According to Groppelli, & Ehsan, (2000), using the DuPont model, we realise that the ROI of Microsoft comes from the asset turnover. While the ROI of the Google come from the company’s net profit. This puts Microsoft at a higher financial advantage that Google. On the other hand, Google is much more stable considering that their ROI is asked on the net profit and not the asset turnover, the company’s stability and financial base puts it at a better financial advantage as it can leverage its assets base to gain a competitive advantage.5. Identify and explain three (3) primary financial-based guidelines that should be used when selecting which of these two companies to invest in.

Financial stability

The stability of the companies is the most influential factors that should be ocnisde4red when evaluating the company. The feasibility study of the company should be geared towards determining if the company is financial table and liquid enough to discharge all its debt obligation both accruals and incremental.

The financial health of the company is the most influential factor to consider. This is because both the current shareholder and potential shareholder would be interested in knowing the strengths of the company balance sheets. The financial reports of the company can provide a number of ways to derive the finial ratios instrumental for evaluating the company’s financial position. Potential shareholder is interested in evaluating if the company will be able to maintain its profitability and increase their shareholders value. Additionally the government and creditors look at the company

Efficiency

Before making a decision on which company is best investing in, it is advisable to look at the efficiency of the company management. Any investor would be interested in how the company is utilising its resources to manage the liabilities it incurs. If the efficiency ratio of the company is high, it is highly likely that the company assets are well utilised and that the management of the company business model is optimal. Investors look at the inventory turnover, accounts receivable turnover as well as the total asset turnover (Bodie, Alex, & Alan, 2004).

Leverage

While most companies operate on debt, it is necessary to ensure that the debt that the company has in the balance sheet is manageable. All investors are interested in knowing the leverage level of a company or the amount of debt the company has in its balance sheet. The financial health of the company is particularly valuable. Most inventors prefer those companies with exceptionally low debt/equity ratios. Thus, is because if the company is experiencing financial problems, the numbers of debt holder who can make claims to the company assets are few. On the other hand, lower debt/equity ratio makes an investment attractive.

References

Bodie, Z., Alex K,& Alan J., (2004). Essentials of Investments, 5th ed. McGraw-Hill Irwin. pp. 459

Groppelli, A. & Ehsan N., (2000). Finance, 4th ed. Barron’s Educational Series, Inc.. pp. 433

Weygandt, J. & Kell, G. (1996). Accounting Principles (4th ed.). New York, Chichester, Brisbane, Toronto, Singapore: John Wiley & Sons, Inc. p. 800.

Houston, J,& Eugene F. (2009). Fundamentals of Financial Management. [Cincinnati, Ohio]: South-Western College Pub. p. 90

Weston, J. (1990). Essentials of Managerial Finance. Hinsdale: Dryden Press. p. 295

WWW.google.org

www.microsoft.com

Appendix

GOOGLE FINANCIALS

Latest Full Context Quarter Ending Date 2011/12

Gross Profit Margin 70.1%

EBIT Margin 32.7%

EBITDA Margin 37.2%

Pre-Tax Profit Margin 32.5%

Interest Coverage 213.5

Current Ratio 5.9

Quick Ratio 5.7

Leverage Ratio 1.2

Receivables Turnover 6.8

Asset Turnover 0.6

Revenue to Assets 0.5

ROE from Total Operations 16.7%

Return on Invested Capital 15.9%

Return on Assets 13.4%

Debt/Common Equity Ratio 0.05

Price/Book Ratio (Price/Equity) 3.39

Book Value per Share $178.83

Total Debt/ Equity 0.07

Long-Term Debt to Total Capital 0.05

SG&A as % of Revenue 19.3%

R&D as % of Revenue 13.6%

Receivables per Day Sales $58.62

Days CGS in Inventory 0

Working Capital per Share $134.85

Cash per Share $30.70

Cash Flow per Share $35.64

Free Cash Flow per Share $28.38

Tangible Book Value per Share $151.39

Price/Cash Flow Ratio 17.0

Price/Free Cash Flow Ratio 21.4

Price/Tangible Book Ratio 4.01

Most recent data   

Latest 12 Months Data Items

5-Year Averages

Return on Equity 17.3%

Return on Assets 14.6%

Return on Invested Capital 17.1%

Gross Profit Margin 68.7%

Pre-Tax Profit Margin 33.3%

Post-Tax Profit Margin 25.7%

Net Profit Margin (Total Operations) 25.7%

R&D as a % of Sales 12.9%

SG&A as a % of Sales 17.2%

Debt/Equity Ratio 0.02

Total Debt/Equity Ratio 0.04

Most recent data   

Current P/E Ratio 20.4

P/E Ratio 1 Month Ago 21.8

P/E Ratio 26 Weeks Ago 20.3

P/E Ratio 52 Weeks Ago 23.7

5-Year High P/E Ratio 56.2

5-Year Avg. High P/E Ratio 37.0

5-Year Low P/E Ratio 13.9

5-Year Avg. Low P/E Ratio 19.5

5-Year Avg. P/E Ratio 30.0

Current P/E as % of 5-Year Avg. P/E 68%

P/E as % of 2 Digit MG Group P/E 63%

P/E as % of 3 Digit MG Group P/E 76%

12 Month Normalized P/E Ratio 20.4

MICROSOFT FINANCIALS

Latest 12 Months Data Items

Latest Full Context Quarter Ending Date 2011/12

Gross Profit Margin 80.3%

EBIT Margin 39.2%

EBITDA Margin 41.5%

Pre-Tax Profit Margin 38.7%

Interest Coverage 77.0

Current Ratio 2.9

Quick Ratio 2.6

Leverage Ratio 1.8

Receivables Turnover 5.4

Inventory Turnover 12.8

Asset Turnover 0.7

Revenue to Assets 0.6

ROE from Total Operations 36.6%

Return on Invested Capital 30.9%

Return on Assets 20.9%

Debt/Common Equity Ratio 0.19

Price/Book Ratio (Price/Equity) 3.97

Book Value per Share $7.64

Total Debt/ Equity 0.19

Long-Term Debt to Total Capital 0.16

SG&A as % of Revenue 25.8%

R&D as % of Revenue 13.0%

Receivables per Day Sales $68.17

Days CGS in Inventory 28

Working Capital per Share $5.62

Cash per Share $1.26

Cash Flow per Share $3.13

Free Cash Flow per Share $1.37

Tangible Book Value per Share $4.99

Price/Cash Flow Ratio 9.7

Price/Free Cash Flow Ratio 22.1

Price/Tangible Book Ratio 6.08

5-Year Averages

Return on Equity 42.0%

Return on Assets 21.6%

Return on Invested Capital 38.2%

Gross Profit Margin 83.2%

Pre-Tax Profit Margin 38.6%

Post-Tax Profit Margin 29.2%

Net Profit Margin (Total Operations) 29.2%

R&D as a % of Sales 13.9%

SG&A as a % of Sales 28.2%

Debt/Equity Ratio 0.10

Total Debt/Equity Ratio 0.11

Most recent data   

HHH

Price Earnings Ratios

Current P/E Ratio 11.0

P/E Ratio 1 Month Ago 10.2

P/E Ratio 26 Weeks Ago 9.3

P/E Ratio 52 Weeks Ago 11.6

5-Year High P/E Ratio 22.2

5-Year Avg. High P/E Ratio 17.2

5-Year Low P/E Ratio 8.4

5-Year Avg. Low P/E Ratio 11.6

5-Year Avg. P/E Ratio 14.2

Current P/E as % of 5-Year Avg. P/E 78%

P/E as % of 2 Digit MG Group P/E 51%

P/E as % of 3 Digit MG Group P/E 65%

12 Month Normalized P/E Ratio 11.0

Most recent data