Case Study
Case Study
You work for a marketing department in a hospital within a suburban location of a large metropolitan area. Though it neighbors million-dollar homes, the hospital’s mission includes providing care to underserved and indigent populations in the area.
A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations.)
The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, 7 days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.
- Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.
- What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
- Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.
By Tuesday, July 4, 2017, submit your report in a 2- to 3-page Microsoft Word document to the W4: Assignment 2 Dropbox.
Save your document as SUO_HCM3006_W4_A2_LastName_FirstInitial.doc.
Writing Services
- Homework Writing
- Non Plagiarized Essay
- Book Review
- Research Proposal
- Graduate Essay
- Speech Writing
- Essay Writing
Papers
- Cheap Term Papers
- Research Paper Help
- Descriptive Essay
- University Papers
- Coursework
- Do My Essay
- Book Report
Essay Services
- Essay Outline
- University Essay
- Dissertation/Thesis
- College Essays
- MLA Style Essays
- Research Paper
- Argumentative Essay
Contact Info
We are always open to discussion. Feel free to get in touch
Email:
support@assignmentstutors.com
Free Calls:
+1 (518) 460-4461
Leave a Reply
Want to join the discussion?Feel free to contribute!