Case study Good presentation need to make people uncomfortable

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Case study: Good presentation need to make people uncomfortable (Josh Bersin)

Research done by a Delloite study shows that the productivity of most people has dropped since the introduction of the smartphone. Smartphones are currently the most common tool of communication.

Presentations are an alternative means of communication that can be utilized to share and explain ideas and information among people.

Presentation can bring people together making them work towards similar goals especially in the world of business.

A good performance or presentation requires clarity of thinking, thorough research, proper word and image selection and a simple flow of ideas. Presentations can aid us to make compelling and persuasive argument with ease and more effectiveness.

Good presentations can assist us to communicate effectively with different groups of people thus making it an important tool of communication.

Presentations that address difficult issues or problems that commonly affect the listeners are more likely to get their attention and interest. This creates a discomfort that makes them want to fix those particular issues. This is attributed to a psychological concept of cognitive dissonance.

Give an explanation of the problem followed by a suggestion of its solution to create a harmony to the dissonance.

A good presentation is like creating a story that will convince the listeners to take a certain course of action.

Presentations can also be made with creative pictures and graphics to grab the attention of people.

Well-crafted presentations should have a compelling story and a strong argument of ideas and points that will make an individual or group to take action as a result.

Presentations that are professional always get people to focus their attention and efforts to doing constructive and productive activities.

Good presentations should change people’s perspectives encouraging them to solve different problems.