Change Management and Organizational Analysis

Change Management and Organizational Analysis

You are going to open a new business. Complete the following:

Define the business and industry parameters.
Define your market segment, market demographics, and market niche if appropriate.
Decide on a social media strategy and explain your reasoning.
Choose two competitors within the industry and evaluate their current use of social media (competitive analysis).
What is working? Explain.
What needs to be changed? Explain.
Based on the competitive analysis, develop a social media strategy to gain market share.
Use APA 6th edition style guidelines.

Textbook is Managing Organizational Change: A Multiple Perspectives Approach by Ian Palmer, Richard Dunford, and David A. Buchanan