Cultural Considerations

Primary Task Response: Within the Discussion Board  area, write 400 words that respond to the following questions with  your thoughts, ideas, and comments. This will be the foundation for  future discussions by your classmates. Be substantive and clear, and use  examples to reinforce your ideas.

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.

You think about this and say, “There may well be some considerable  cultural differences that need addressing. I remember last year when  there was a language mix-up with a doll. It was just saying ‘I love you’  in a different language, but it sounded like ‘kill mommy.’ It’s funny  now, but imagine being the marketing team in that building!” Both of you  laugh as you hang up the phone, but the memory does get you thinking  seriously about cultural differences. Complete the following:

  • What cultural considerations should you take into account for your strategy?  
  • Will this negatively impact your current strategy?  
  • Does this change your approach? Why or why not?   

The materials found in the M.U.S.E. may help you with this assignment such as the audio file Quality not Quantity. This file provides real-world experience that may help you with this assignment.