Customer-360

Customer-360

Read the case, Customer-360, in Chapter 3 of the book. Answer the following questions:
1. Based on your understanding of both Laura and Chris, how would you characterize the communication style of each?
2. What, if any, preparations and style flexing should Laura make to better relate to and communicate with Chris?
3. Who all might be involved in the buying decision for Lifestyle Furniture with regard to Laura’s offering? For each, explain why and how.
4. Explain at least two needs that might be met by Lifestyle Furniture by purchasing the software offered by Customer-360.