Disruptive Technology – Clayton Christensen (OLED in digital display industry)

Introduction(200-300words)

Main body

1. The concept of disruptive technological innovation (600 words)

(This part should incorporate Clayton Christensen’s work on Disruption within the essay, but do not just cite Clayton Christensen’s work)

First, introduce what is disruptive technological innovation

Second, explain the characteristics of disruptive technological innovation: first, the existing market has low sensitive to disruptive innovation; second, disruptive innovation develops rapidly with low quality and high price in the primary stage; third, disruptive technological innovation applies to start-ups. (the words about three characteristics should be paraphrased)

Third, illustrate how disruptive technological innovation influence industry: first, disruptive technological innovation would disturb existing market; second, disruptive technological innovation would change the market landscape; third, the socio-emotional system would be evolving with the help of disruptive technological innovation. (the words about three influences should be paraphrased)

2. disruptive technological innovation in the digital display industry (1200 words)

Currently, most of manufacturers still use LCD display.

First, introduce the LCD display and OLED display and their industry status. And advance an argument that shows that OLED technology either is or isn’t a disruptive innovation.

Second, OLED display disrupts the smart phone display

Third, OLED display disrupts the television display

Thus, OLED will disrupt the digital industry. It will surpass LCD in performance and occupy the high-end market.

3. The limitations of OLED

First, the limitations of OLED (300 words)

Second, how to minimise the shortcomings (300 words)

Conclusion(200-300words)

Cite approximately 20 references

No figure or diagram in the essay, just use words to explain the essay.