External Internal Environment of McDonald Questions and Answers

External Internal Environment of McDonald Questions and Answers

PESTEL, SWOT Anlysis, VRIO McDonald
1. Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s
ability to sustain a competitive advantage?
2. Which international strategy does McDonald’s employ? Is it effective? How so?
3. How should Easterbrook adapt the organizational structure of McDonald’s to achieve its strategic plan?