How might the signing of Jeremy Lin boost the business of Rocket Capital

How might the signing of Jeremy Lin boost the business of Rocket Capital 

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Rocket Capital
Questions
1. Describe Les Alexander’s portfolio of businesses and the role of the Rockets in this portfolio.
2. What do business partners Red McCombs and Kenneth Huang bring to Rocket Capital?
3. Although Huang’s attempts to purchase Liverpool failed, describe how this acquisition could have benefited Rocket Capital.
4. How might the signing of Jeremy Lin boost the business of Rocket Capital?
5. Why might Jeremy Lin be worth more to the Houston Rockets than any other NBA team?