Impact of Cultural Values on Consumer Behavior

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Impact of Cultural Values on Consumer Behavior Grading Guide

MKT/435 Version 7

Consumer Behavior

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Individual Assignment: Impact of Cultural Values on Consumer Behavior

Purpose of Assignment

Culture is the fundamental determinant of a consumer’s wants and behavior. Consumer behavior differs because values inherited by consumers differ from culture to culture. Students have an opportunity to go into detail with one of these four values to gain an understanding on how that value is managed by an organization and how it impacts the organization’s marketing strategy.

Grading Guide

Content Met Partially Met Not Met Comments:

The student chooses one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers. The student reviews the interrelationship between consumer behavior and changes in cultural values The student finds three specific examples of organizations marketing to these changes in cultural values. The student analyzes their opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy. The student discusses each example using specific information. The student includes screen shots or copies of the marketing pieces they examined. The paper is 700 to 1,050 words in length. Total Available Total Earned 7 #/7 Writing Guidelines Met Partially Met Not Met Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned   3 #/3 Assignment Total # 10 #/10 Additional comments: