Kotter Organizational Change Management Essay

Kotter Organizational Change Management Essay

The Task
You have just being promoted to head a new division or department of your organisation wherein the
performance over the past 3 years based on the Balance Scorecard metrics had been less than average
compared to other department or division in your organisation.
The top management had directed you to spearhead and bring about the desired changes to improve
the department’s overall performance based on measurement using the Balance Scorecard.
Changes in various areas will need to be identified and managing and leading a successful change
management is critical.
1. Detail the types of changes required for your department or division after having undertaken a
problem identification.
2. Identify who are the main stakeholders and change agents you need to work with to successfully
affect the change initiatives you are planning and strategizing?
3. What change model or models will you find appropriate to be used in your change initiatives?
4. What strategies will you use to overcome resistance to change that you are planning to introduce?
You should use the web, media, books and journals, library and other resources to write the
assignment in a Management Report format. Where applicable and relevant, you are also encouraged
to conduct fieldwork and interviews of the organization or individuals to collect relevant information
for your report.

Instructions for the Management Report:
Your report (not exceeding 4000 words) should incorporate the following:
(a) Executive Summary ( 5%)
200-300 words, not to be included in the word count.
(b) Introduction ( 10%)
You should clearly identify the selected organisational change programme or initiative to be
investigated and providing the background as to why it was introduced ( its objectives), the nature or
types of change involved.
(c) Main Body( 65%)
You should identify suitable theories, frameworks or models to use in the report and be organised
under appropriate sub-headings on the requirements listed as follows:
1. Detail the types of changes required
2. Identify who are the main stakeholders and change agents
3. What change model or models will you find appropriate to be used
4. What strategies will you use to overcome resistance to change
(d) Conclusion( 10%)
Direct the end of your report to the Group CEO to convince him of your findings and
recommendations.
(e) Citations and References( 10%)
Harvard-style reference system with in-text and end text referencing list.
Have a minimum of 10 references.