Strategic Analysis of a Publicly Held Company

 Strategic Analysis of a Publicly Held Company

Team Live Case Analysis (Core Assessment due Unit 8) All Park University courses must include a core assessment that measures the course’s Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. For this capstone course, the core assessment is a team project that involves a strategic analysis of a publicly held company to be administered in all sections of MG495. This team project is worth 20 percent of the student’s final grade and will test students’ mastery of the Core Learning Outcomes through a detailed analysis of managerial decisions and actions that help determine the long-term performance of an organization. It includes the environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategic implementation, and evaluation and control.
The teams for the core assessment project will consist of 3 – 5 members. Each team must submit the name of their company for the instructor’s approval by midnight on Sunday of unit 1. Each team will have a designated Live Case Analysis Work Area to communicate among members and work on their project.