market_paper

MEMORANDUM

TO: THE COLLEGE STUDENTS

FROM: MARKETING COMMITTEE

DATE: 26 January 2014

SUBJECT: DRINKING AND DRVING FOR COLLEGE STUDENTS

Introduction

Alcohol and drug abuse threaten student’s health, safety and social academic performance. Too much consumption of alcohol is dangerous for one’s health. Alcohol abuse by college students regularly harms other people through traffic crashes. The penalty of underage and excessive drinking nearly affects all college communities, college campuses and college students, whether they decide to drink or not. College students love to party and drink too hard. Drinking and driving are common in the minority of college students (Robert, 2002).

Moreover, Researchers says that high rates of heavy drinking episodes and alcohol related problems while driving occurs mostly in college students. College Students that live alone in hostels tend to take charge in drinking and abuse it. They overdo it and drive carelessly causing accidents. Students should take control of their lives with decisions they make and be responsible. Different organization and society have come together to teach students on the negative impacts of alcohol develop and implement solutions to the problem (Robert, 2002).

Findings

The accident statistics of Great Britain shows that, in 2007, approximately 6% of road casualties, 4% being at the age of 17-30 and 14% road deaths occurred with extreme drunken drivers 11% died from age 17-30. 22% of drivers killed in road accidents in 2009 were drunk and, most were age 17-30. Women were less prone to accidents than men (John, Hopkin, Groom & Skes, 2010).

Discussion

The research done is to access accidents caused by drunken college student in Great Britain. The method used was the qualitative analysis to know how many people die of drinking and driving at the same time how group according to age. This will help to find a solution to reduce alcohol intake among the most affected group which happens to be the age group of 17-24. The Respondents selected were to fill quotas based on reported recent drinking and driving behavior, gender and age.

Main Analysis 

Driving after drinking behavior Achieved sample

Stopped and tested over the limit in the last 3 months

14 men 6 women

13 were below 30 and 7 were above

Driven after drinking at least once within the past 6 weeks thinking they might be over the limit

10 men and 8women

8 were below 30 and 10 were above

Driven after drinking at least once within the past 6weeks thinking they were under the limit on any such occasion.

6 men and 6 women

6 were below 30 and 6 were above

The table below shows the summary of the achieved sample in terms of the main selection variables

Persons at the age of 17-30 tend to explore with alcohol extremely due to the following factors

Developmental factors in the late adolescence and young adulthood,

Cultural and social standards of college life that support heavy alcohol use.

Individual factors, such as family history

Recommendations

For the organization to play a part in reducing college drinking they should implement brief motivational counseling interventions, social norms interventions, individual-oriented interventions, mostly do alcohol screening and environmental policy changing such as the legal drinking-and-driving laws, and complete college–community programs. The committee should establish alcohol-free college residences and campuses, prohibit beer kegs on campus, prohibit self-service of alcohol at campus events and ban sales or marketing of alcohol on campus. The organization can use modern science to collaborate with other healthcare professionals with aim of reducing substance abuse among college students and giving alcohol education. The most targeted place to communicate with students should be via the internet since many students are influenced by internet information’s (Robert, 2002).

Limitations

Though research data on the success of the above programs is limited, surveys have shown that students living in alcohol-free residences are less likely to engage in heavy binge drinking and underage students at colleges that ban alcohol are more likely to abstain from alcohol.

Reference

John, K., Hopkin, J., Groom, C., & Skes, W. Department for Transportation, Controller of Her

Majesty’s Stationery Office. (2010). A qualitative study of drinking and driving: Report of findings (Report no114). Retrieved from Queens Printer website: Web site www.dft.gov.uk/pgr/roadsafety/research/rsrr

Robert, F. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES, ational Institutes of Health. (2002). Reducing alcohol problems on campus: A guide to planning and evaluation. Retrieved from Task Force of the National Advisory Council on Alcohol Abuse and Alcoholism website: www.collegedrinkingprevention.gov