Marketing Mix

Marketing Mix

How the price equation apply to the purchase price of ( a) hotel room, b) movie theatre ticket, c) pizza delivery.

Price=Final list Price-Discounts and Allowances + Extra fee

  ITEM PURCHASED FINAL LIST PRICE DISCOUNTS AND ALLOWANCES (–) EXTRA FEES (+)

a. Hotel Price Hotel fee = Standard hotel fee – Off-peak dining discount,

Early Booking Discount Codes, free parking, free breakfast , +  Resort fee, housekeeper gratuities service fee, internet fee, airport shuttle fee, premium executive rooms

b. Movie theatre ticket Movie

Ticket price = Standard movie ticket price – promo & coupon codes ,Movie sweepstakes gifts and offers, and Concession stand food and Snack bar + premium for Imax and 3D showings, Premium for VIP tickets, popular movie at “peak” times

c. Pizza delivery Final

price = List price – Discount codes and coupons, discount in public holidays , stuffed crust or gluten free base + Extra toppings fee, delivery fee, pizza variation fee