Marketing Product Project Proposal

Kickstarter is company that “help[s to] bring creative projects to life” (2020). It offers a platform
which allows entrepreneurs and artists a way to highlight their projects and to seek financial
capital from investors and consumers. These projects are in a wide range of categories: Arts,
Comics & Illustration, Design & Tech, Film, Food & Craft, Games, Music, and Publishing.
In group project 1, the class will form teams of 3-4 members (the instructor reserves the right to
modify the teams if needed). The details follow:
1. Your team will be assigned one of the highlighted categories from Kickstarter (see list
above). Your team may select any current project from that category (make sure that the
instructor confirms your selection).
2. Your team will simulate the following scenario: you have been hired as a project
management team by the entrepreneur with the goal of successfully bringing their
product to market—based on the information shown on the Kickstarter. Your team will
create a complete proposal for the entrepreneur, who will serve as your customer or
sponsor.
3. Your proposal to the customer should follow the framework for a project proposal as found
in chapter 3 of the textbook. See pages 70-75 of the textbook for more information. The
following chart is included for your reference.

4. Your proposal should be in the form of a typed paper. It will include a title page, citations,
and references (as needed). Use APA format. For the management section, create a
network diagram (flow chart) of the specific tasks that are needed for the completion of this
project. For reference, please see the example on page 118 in the textbook for more
information.
5. Your team’s completed project proposal is due at the end of Saturday, March 7th. One
person from each team will submit a single copy of their team’s completed work through the
link on Blackboard.