Marketing Research Proposal guideline

Marketing Research Proposal guideline

This is a written document that outlines the basic process and plan of your marketing research by using quantitative data general. By applying what you learned in this class, you should exhibit a logical progression of ideas and show the support for your marketing research. Please refer to Chapter 1 and 3 for proposal references. Also, guidelines and a separate sample are posted on blackboard. Minimum 8 pages double space. Maximum 15 pages double space excluding references and citations.

Format of marketing research proposal

Typically, this individual Marketing Research proposal will include the following:

1. Executive Summary (0.5-1 page): a brief overview of the main points in your marketing research; give the reader a good understanding of the whole research.

2. Theory part (4.5-7pages): This part includes:

Selection of an organization or brand

the background and introduction of a company,

SWOT of the selected company,

customer analysis of this company,

SWOT of at least 3 competitors of this company (must be in detailed description), compare this company/brand with its 3 or more competitors

industry analysis and industrial trend of this company.

formulation of a research problem

List research question(s)

Objective(s)

Hypothesis(ses)

3. Methodology (around 1.5-3 pages):

study design

selection of data collection sample

data collection method in detail

predicted results based on the assumption of your data analysis

4. Possible findings/recommendations (1-2 pages): what you find from this research and your recommendations to solve stated problems.

5. Other parts:(0.5-2)

personnel involved

specifications/assumptions

timelines

budget

6. References: minimum 5 references.

The evaluation criteria for the proposal are as follows:

Is this proposal done professionally?

Is the paper consistent with the structure and the format of the marketing research proposal report provided above?

Has the paper considered applying data analysis techniques in this course?

Is this proposal of Marketing Research interesting, meaningful, and of practical useful?

You are to apply concepts covered in readings and lectures; a terminology-laden description is insufficient. You should cite at least 5 references from journal articles or books to support your marketing research proposal.