Marketing Strategy Homework Help

Marketing Strategy Homework Help

This is the final project, This final project has 3 parts: – Please see Guidelines:
You will prepare a written report and a presentation for marketing strategy, regarding a publicly-traded company that has either failed or has been struggling to compete in recent years. Examples of such companies include Blackberry, Toys“R”Us, Kodak, Blockbuster, Barnes & Noble, Pet.com, Macy’s, Sears, The Sharper Image, Saab, Harley Davidson, and many more… Your task is to research and strategize a way for your chosen company to return and be competitive in a global market.
PART 1 (THIS PART IS DUE FIRST)
Each student is expected to first submit a 1-2 page Abstract, which should include the following: 1) the name of the firm, (2) a short description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing or faced prior to shutting down.
PART 2 and PART 3 should be due together – is the written final project paper and final project presentation)
PART 2 Your full marketing plan is due at the end of the course. The written project must be professional in its composition and follow APA (latest edition) format. The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use a minimum of 10 reputable References to prepare your plan fully. Sources may include annual reports, journal articles, and newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search.
Because this course concerns marketing management in a global economy, the marketing mix should reflect the firm’s ambitions to compete across multiple foreign markets. This means that the product, price, promotional, and distribution strategies should reflect a globally competitive mindset.

Below is the outline for the marketing plan:

Executive Summary
a. One-to-two page summary of the marketing strategy
Company Description
a. Highlights of the firm’s historical and recent operations
Strategic Focus and Plan
a. Proposed new Mission
b. Proposed new Goals
c. Core competency and sustainable advantage to return to competitiveness
Situational Analysis
a. Industry analysis
b. Market analysis
c. SWOT Analysis
Market-Product Focus
a. Proposed marketing objectives
b. New target market(s)
c. Identifiable points of difference
d. Brand/Product positioning
Marketing Mix Program
a. Product strategy
b. Price strategy
c. Promotion strategy
d. Distribution strategy
Financial Data and Projections
a. Historical sales revenues
b. Financial projections (if available)
c. Future sales estimates/forecasts (based on product price, units to be sold, market size, competition, and other variables)
Organization
a. Restructuring of the firm, expansion(?)
Implementation, Evaluation, and Control Plan
References (Part 3) Project presentation – For this assignment, each student will deliver a 10-minute, 10 slide presentation. (PowerPoint) (This part I need the writer to prepare the PowerPoint slides and add notes on the click add notes on my every slide where I will video myself and present it )

Because this is an online class it will have to be a virtual presentation. You will need to create PowerPoint slides and either (1) “Click to Add Notes” at the bottom of each slide (2) Click on the “Slide Show” tab in PowerPoint, then click “Record Slide Show” – if you choose this option, your presentation should be approximately 10 minutes in length

**Imagine you are presenting your research report in front of the class when creating your presentation**

The presentation must be professionally formatted, organized, and delivered.