MISSION, VISION, AND ETHICS IN ORGANIZATIONS

Congratulations! You’ve been contracted by a company you’ve always admired and that produces innovative products. Your task as a consultant is to help design the mission, vision, and ethics page on the corporate website.

For this assignment, you will:

• Research the company website you selected as an example of a mission statement.
• Prepare an internal corporate email about the importance of the mission, vision, and code of ethics. In the email, you will also include recommendations about two design elements for its mission, vision, and code of ethics web pages and how these design elements would support the organization’s business goals.

Preparation

For this assignment, you will develop a succinct corporate email (1–2 pages) to your manager on the importance of mission and vision statements and the code of ethics for a chosen business. Research the corporate website of the chosen business and be ready to give some design suggestions for the website.

Important: Do not send the email to faculty as a real email. Use the Week 4 Assignment Template [DOCX] to write the email using professional grammar, mechanics, and references. Research the mission, vision, and code of ethics on the corporate website of the business you selected. The Mission, Vision, and Ethics in Organizations media can take you through these first few steps and help getting a start on your assignment.

• Find the mission and vision statements on the website.
• Look for ways the company puts its mission and vision into action and note 1–2 examples.
• Locate the corporate code of ethics. How is it displayed? Is it directed mostly at employees or at consumers? What kind of examples are given?
• Include the improvements you would recommend for these statements. Explain why.

Review the QuickStart: Mission, Vision, and Ethics media to learn the key purposes of these statements. Gather any additional background you need on the topic, including reading the resource below. Be prepared to cite at least three reputable resources to support your ideas, including the website you researched.

• Barker, P. (2016). Draft your code of ethics. Accountancy Ireland, 48(4), 61–63.

Instructions

Write a 1–2 page internal corporate email using the Week 4 Assignment Template [DOCX] and include the following:

• Format.
  • FROM: (writer of the email).
  • TO: (audience for the email).
  • RE: (reason or topic for the email).
• Introduction.
  • Describe the chosen website reviewed.
  • Briefly state the purpose of the email.
• Body paragraphs.
  • Explain the purpose and key elements of mission statements.
    • Use real-world examples and supporting evidence from your chosen organization.
  • Explain the purpose and key elements of vision statements.
    • Use real-world examples and supporting evidence from your chosen organization.
  • Explain the purpose and key elements of a code of ethics.
    • Why should the code of ethics be directed toward all stakeholders, including leadership, employees, and customers?
  • Evaluate the effectiveness of the examples you provided from your website by explaining how they support the business goals, explaining what improvements you would recommend for these statements, and why.
  • Describe two elements (graphics, buttons, links, menus, other items specific to the design of a webpage) to include on your selected company’s website on the mission, vision, and ethics web page on the corporate website.
    • Explain the rationale for adding each to the website.
    • Explain how these elements could support business goals.
• Conclusion.
  • Review the purpose of the mission, vision, and code of ethics.
  • Review how the suggested elements for the website could support business goals in the future.
• References. (This is in addition to your 1–2 pages of content.)

Submit your email as an assignment. Do not send it as a real email or course message to faculty.

From: type your email address

To: Manager@Company.com

CC:

BCC:

RE: (reason or topic for the email)

[To use this template for your assignment, take notes on the bulleted prompts to include all the information in your paragraphs. Then delete the bullet points and type your paragraphs in normal paragraph form, double-spaced, under each heading. Use the included headings for the sections of your memo. Include 1–2 paragraphs in each section. You can also add some fictitious names and memo title to the To:, From:, and CC: above. Don’t forget to delete the bullet points before you turn in your paper.]

Introduction

·         Describe the company website reviewed.

·         Describe the reason for the memo, that is, briefly state the purpose of the memo.

Purpose and Key Elements of Mission Statements

·         Use real-world examples and supporting evidence from the researched company website.

Purpose and Key Elements of Vision Statements

·         Use real-world examples and supporting evidence from the researched company website.

Purpose and Key Elements of a Code of Ethics

·         Use real-world examples and supporting evidence from the researched company website.

·         Why should the code of ethics be directed toward all stakeholders, including leadership, employees, and customers?

Evaluation of Statements

·         Evaluate the effectiveness of the examples you provided from your website by explaining how they support the business goals, explaining what improvements you would recommend for these statements, and why.

Elements to Include on the Mission, Vision, and Ethics Web Page of the Company Website

·         Explain the rationale for adding each element to the website.

·         Explain how these elements could support the business goals.

Conclusion

·         Review the purpose of the mission, vision, and code of ethics and how the suggested elements for the website could support business goals in the future.

References

·         A separate page with at least three resource citations in current APA format.